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Writing Samples
Band 7.5

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this do you think it is a positive or negative development?

#businesses #products #do #development
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In the 20th century, mass production of goods became the main method of manufacture all over the world, which led advertisements to become an inseparable part of most businesses. One of the advertising methods used regularly is emphasizing the innovativeness of the products. Highlighting
this
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 quality can be
due to
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 several reasons. With the consumerism culture taking over societies around the globe, people have the tendency to buy goods they don’t need more than ever. Seeing commercials that count the new capabilities of a product, can tempt them to order that product. To illustrate that, take Apple Watch. In the past 10 years, Apple has released a new model annually.
Although
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 the appearance of the watch has remained almost the same throughout
this
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 decade, there have been upgrades in some features of the watch, and some new applications have been introduced. What is interesting is that when compared to subsequent models, the new featured upgrades are so minimal that purchasing the new model seems illogical, but still people continue to buy the new models of
this
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 gadget, only to keep up with the upgrades of it. Another reason for
this
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 trend is that, with online shopping becoming more and more common, everywhere customers possess the luxury of comparing a product from different manufacturers and usually they come to the conclusion to buy the device which has the most cutting-edge technology, and the state-of-the-art design . Since
this
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 is the case, brands highlight the newest aspects of their goods in order to encourage buyers to choose them. The Chinese company Xiaomi which has become a giant in personal and industrial electronics is a textbook example of
this
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.
To sum up
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, companies place stress on their creativity, as a way to reach the consumer culture embodied in societies and to be able to compete in the harsh market of today. I believe
this
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 matter to be positive when it pushes companies to come up with better designs and regard it to be a negative trend when it encourages people to buy unnecessary products.
Submitted by maryam.karimi2294 on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Emphasize
  • Novel(ty)
  • Consumer interest
  • Competitive advantage
  • Research and development (R&D)
  • Technological advancements
  • Innovation
  • Saturated market
  • Gimmick
  • Consumer disappointment
  • Brand trust
  • Expenditure
  • Sustainability
  • Upgrade
  • Waste
  • Long-term value
  • Engagement
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