In their advertesing, businesses nowadays usally emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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It becomes
more
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a more
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popular choice among sellers
that
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apply
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making
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make
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promotion
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promotions
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mainly based on
release
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the release
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date of
product
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the product
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.
While
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there is one fundamental reason
can
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that can
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be seen
on
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for
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this
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issue, I think
drawbacks
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the drawbacks
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do
outweight
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outweigh
benefits
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the benefits
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on
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of
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the result
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this
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of this
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development. It is irrefutable to analyse that companies are more focused on
profitability
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the profitability
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of what they sell. By doing
this
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, they tend to follow more aggressive marketing
ethiques
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ethics
techniques
in the
21th
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21st
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century. At the same time,
it is clear that
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marketing strategies are reviewed by changing consumer habits lately.
According to
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this
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inclination, more and more individuals
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are accustomated
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accustomated
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accustomed
to
have
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having
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more
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a more
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consumarism
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consumerism
mentality.
Due to
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this
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flawed mentality, using something old is a low-statue symbol and represents
to
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apply
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being
a
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apply
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poor in our failed society.
For example
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,
at
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in
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the
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apply
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high school, once I carried my old-school mobile phone to
the
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apply
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school. Right after one of my
friend
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friends
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had found my cell phone, he suddenly
had
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apply
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insulted me
as
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by
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saying full of negative comments.
This
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problematic approach can be detrimental
for
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to
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both our society and manufacturers.
Firstly
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, it is a negative development because
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this
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these
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promotion methods affect adversely principal points of our communities.
For instance
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, nowadays most
of
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apply
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the
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apply
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little aged kids want to have
a
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the
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last
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model of
Iphone
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iPhone
due to
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the reasons of advertisements that give importance
on
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to
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its model. Impoverished and poor families have
tight
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a tight
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budget
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budgets
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to catch
this
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kind of latest updates on technology area especially. So it ends up with problematic cases between families and their children and
also
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between similar ages of young individuals.
Secondly
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,
this
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has a negative impact on brands and companies. If producers were mostly concentrated on their
products
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product
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models rather than functionality or quality, it would
has
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have
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possibility
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the possibility
a possibility
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to bring negative reviews in the long term. From my perspective, if a brand put more emphasise on release dates
instead
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of other terms, I would have great
suspects
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suspicions
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about the firm’s sustainability and market succession. In conclusion,
while
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it is understandable that sellers are getting more giving their
attentions
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attention
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to
produce
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producing
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new models fastly, I think it is not a positive development in terms of both social and business fields.
Submitted by aeksia on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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