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Band 7.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
Many businesses these days focus on emphasising their
products
 as unique when they are advertising.There are many reasons behind
this
.
Although
 for the business providers, it may seem beneficial, there are significant disadvantages that the customers are entitled to bear because of the deceitful advertising tactics. In
this
 essay, I will discuss why the negative outcomes occur and the reasons behind “unique product” marketing. On one hand, rare and unique
products
 easily grab the attention of a target population.
For example
, if a pediatric cereal is advertised as the only food item providing a number of vitamins and minerals, many parents would be eager to buy it as they want the best for their child. So,
this
 causes a lot of parents to buy it which results in a massive influx of income and new customers to the company resulting in business expansion.
On the other hand
, some will deceive customers by falsifying the ingredients just because they want their
products
 to be one of a kind.
This
 is exemplified by many advertisements about whitening creams stating that much quicker results are obtained only by the use of their creams with “magic” ingredients. Many youngsters who are vulnerable about their skin, easily fall into these traps and spend thousands of dollars on these unknown, no-brand
products
 which sometimes result in bad outcomes like severe bleaching of the skin. So, in conclusion, advertising uniqueness in a product will attract buyers efficiently
thus
, opening many opportunities for the seller to sell their items.
However
, the lack of knowledge and research about certain unique ingredients will let people unwanted trouble.
Submitted by Nimz on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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