IELTS Writing Correction Service /
Writing Samples /
Band 7

In their advertising, businesses nowadays usually emphasise that their products are new in some way. why is this? Do you think it is positive or negative development?

#businesses #emphasise #products #development
Business houses these days give priority to how their product is unique as compared to other competitors.
This
 essay will try to find out the reasons behind it
while
 giving its advantages and disadvantages.
Firstly
, with the various technological advancements in the
media
, there have new innovative ways for these trades to spread out
ads
 with just a single click by using new-age social networking websites. With help of these types of ,websites clients can target specific users by observing their data usage patterns and predicting their demand for future consumption.
This
 reduces their content by just letting the viewers know about the uniqueness when compared to same-category competitors. One
such
 example of an application is Facebook. The reason behind it is the lesser development in the new patented inventions which directly leads to new upgradation in the product line which leads to fewer upgraded versions of the same.
For instance
, the
ads
 of the detergent Nirma Powder change but it has the same composition for production only rebranding happens.
Although
 these changes have created a technique for these companies to increase their sales which has turned out to be very advantageous in terms of their sales number it has a negative side as well which is causing damage on a deeper level to the viewership of these
ads
 as these
ads
 are monotonous in nature they are causing addiction to social
media
 in humans leading to lesser productivity and creativity in them. In conclusion,
while
 new-line advertisements are good for the company's sales numbers it is causing a much more deep-rooted problem which is impulsive shopping and addiction to social
media
 by viewerships which in my view should be curtailed by cutting down social
media
 for at least a day in the week which would lessen the impact and creating an impression about new businesses in the market.
Submitted by tiwari.abhishek166 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: