In their advertising, businesses nowadays usually emphasise that their products are new in some way. why is this? Do you think it is positive or negative development?

Business houses these days give priority to how their product is unique as compared to other competitors.
This
essay will try to find out the reasons behind it
while
giving its advantages and disadvantages.
Firstly
, with the various technological advancements in the
media
, there have new innovative ways for these trades to spread out
ads
with just a single click by using new-age social networking websites. With help of these types of ,websites clients can target specific users by observing their data usage patterns and predicting their demand for future consumption.
This
reduces their content by just letting the viewers know about the uniqueness when compared to same-category competitors. One
such
example of an application is Facebook. The reason behind it is the lesser development in the new patented inventions which directly leads to new upgradation in the product line which leads to fewer upgraded versions of the same.
For instance
, the
ads
of the detergent Nirma Powder change but it has the same composition for production only rebranding happens.
Although
these changes have created a technique for these companies to increase their sales which has turned out to be very advantageous in terms of their sales number it has a negative side as well which is causing damage on a deeper level to the viewership of these
ads
as these
ads
are monotonous in nature they are causing addiction to social
media
in humans leading to lesser productivity and creativity in them. In conclusion,
while
new-line advertisements are good for the company's sales numbers it is causing a much more deep-rooted problem which is impulsive shopping and addiction to social
media
by viewerships which in my view should be curtailed by cutting down social
media
for at least a day in the week which would lessen the impact and creating an impression about new businesses in the market.
Submitted by tiwari.abhishek166 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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