IELTS Writing Correction Service /
Writing Samples /
Band 7

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this?

#businesses #emphasise #products
In
this
 present world, there has been an increasing number of companies that put more emphasis on new aspects of products in their advertisements, even though there are not many new features in order to sell more.
This
 essay will illustrate the reasons behind
this
 trend and observe both positive and negative aspects of
this
 situation, and
then
, later on, mention my opinion. To embark on, one of the main reasons that advertisement highlights new functions more is that since there are so many inventions in the market these days, the companies have to escalate the expression to draw the attention of consumers to get them to choose their creations from lots of other things. The research shows that 80% of people are likely to choose the stuff with mentioning a "new product" or "added feature" compared to the ones without any label on them.
Secondly
,
while
 customers can get some useful information from ads to highlight new features, which is considered beneficial, there are negative impacts caused by these behaviours. If the advertising comes out very strong, it can misguide people to buy additional things, which might be not necessary for them.
Furthermore
, buying things that are not necessary can result in over-consuming, which even causes some waste problems and eventually damages the environment, especially for purchasing consumer goods. In conclusion,
it is clear that
 business owners tend to emphasize the new functions of their products in advertising to compete with competitors,
while
 it can result in false advertisement and environmental problems in the long run.
Submitted by kanakofukuda199531 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

What to do next:
Look at other essays: