In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In their advertising,
businesses
today always promote the idea that there is something new in their
products
. I believe the main reason for
this
is that it can motivate
customers
to buy their
products
. It should be viewed as a positive development because only through consecutive updates can the
products
be better
as well as
the experiences of users. The emphasis on new
things
in
products
is a commercial strategy that can enhance the desire of buying
products
when
customers
are in two ways. And it’s actually a psychological operation because people always prefer new
things
.
For example
, old
products
usually have a price advantage over new
products
. One main reason that motivates us to purchase new
products
is what’s new. That’s why the
businesses
like Apple, Intel and Nvidia, always draw people’s attention to those new features in production release conferences,
whereas
there are just very few changes compared to the previous generation. If these
businesses
are honest,
then
customers
will choose the more economical one
instead
of their
products
. Updates and feedback are the most important aspects of the sale of production. If a company doesn’t listen to feedback and make changes to
products
based on them, their
products
soon fail in rallies with other competitors. And users of
products
also
benefit from these new
things
because these can really improve their experience when using
products
.
This
fact can be well illustrated in software development. Open-source software is popular these years since many contributors help to improve the software
products
together, so there always are new updates in these
products
.
As a result
, these
products
are getting better rapidly and
businesses
can
also
gain a lot of profit from them. In conclusion, I think improving purchasers’ desire to purchase
products
is why
businesses
always advertise new
things
in their
products
. Both users and companies can benefit from
this
because
customers
can get an improved experience and companies avoid being knocked out in the commercial competition.
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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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