In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In their advertising,
businesses
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today always promote the idea that there is something new in their
products
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. I believe the main reason for
this
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is that it can motivate
customers
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to buy their
products
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. It should be viewed as a positive development because only through consecutive updates can the
products
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be better
as well as
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the experiences of users. The emphasis on new
things
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in
products
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is a commercial strategy that can enhance the desire of buying
products
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when
customers
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are in two ways. And it’s actually a psychological operation because people always prefer new
things
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.
For example
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, old
products
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usually have a price advantage over new
products
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. One main reason that motivates us to purchase new
products
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is what’s new. That’s why the
businesses
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like Apple, Intel and Nvidia, always draw people’s attention to those new features in production release conferences,
whereas
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there are just very few changes compared to the previous generation. If these
businesses
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are honest,
then
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customers
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will choose the more economical one
instead
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of their
products
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. Updates and feedback are the most important aspects of the sale of production. If a company doesn’t listen to feedback and make changes to
products
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based on them, their
products
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soon fail in rallies with other competitors. And users of
products
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also
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benefit from these new
things
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because these can really improve their experience when using
products
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.
This
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fact can be well illustrated in software development. Open-source software is popular these years since many contributors help to improve the software
products
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together, so there always are new updates in these
products
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.
As a result
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, these
products
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are getting better rapidly and
businesses
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can
also
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gain a lot of profit from them. In conclusion, I think improving purchasers’ desire to purchase
products
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is why
businesses
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always advertise new
things
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in their
products
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. Both users and companies can benefit from
this
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because
customers
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can get an improved experience and companies avoid being knocked out in the commercial competition.
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Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
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  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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