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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #products #development
In their advertising,
businesses
 today always promote the idea that there is something new in their
products
. I believe the main reason for
this
 is that it can motivate
customers
 to buy their
products
. It should be viewed as a positive development because only through consecutive updates can the
products
 be better
as well as
 the experiences of users. The emphasis on new
things
 in
products
 is a commercial strategy that can enhance the desire of buying
products
 when
customers
 are in two ways. And it’s actually a psychological operation because people always prefer new
things
.
For example
, old
products
 usually have a price advantage over new
products
. One main reason that motivates us to purchase new
products
 is what’s new. That’s why the
businesses
 like Apple, Intel and Nvidia, always draw people’s attention to those new features in production release conferences,
whereas
 there are just very few changes compared to the previous generation. If these
businesses
 are honest,
then
customers
 will choose the more economical one
instead
 of their
products
. Updates and feedback are the most important aspects of the sale of production. If a company doesn’t listen to feedback and make changes to
products
 based on them, their
products
 soon fail in rallies with other competitors. And users of
products
also
 benefit from these new
things
 because these can really improve their experience when using
products
.
This
 fact can be well illustrated in software development. Open-source software is popular these years since many contributors help to improve the software
products
 together, so there always are new updates in these
products
.
As a result
, these
products
 are getting better rapidly and
businesses
 can
also
 gain a lot of profit from them. In conclusion, I think improving purchasers’ desire to purchase
products
 is why
businesses
 always advertise new
things
 in their
products
. Both users and companies can benefit from
this
 because
customers
 can get an improved experience and companies avoid being knocked out in the commercial competition.
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Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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