In their advertising businesses nowadays usually emphasize that their products are new in some way

Compared with the past,
Due to
the number of
products
and the variety of the same
products
advertising methods have dramatically changed all over the world. These days,
companies
emphasize their
products
are new. In my opinion, the positive points of
this
method are more than the negative ones.
Firstly
, the most successful key to advertising and making
people
buy is presenting new things
such
as presenting English class which is held by new methods of teaching or producing mobile phones which have a new feature that causes keeping a battery for three days. These days, not
also
we have many
products
but
also
many varieties of each product which means if a new
company
wants to enter a specific area
such
as personal computers and make a new product, many
companies
already did it.
As a result
, if
people
want to buy a PC, they buy from a known
company
such
as hp because these
companies
are old and
people
have trust. So, you have to compete with these old
companies
, you don't have any option, except to produce new
products
, methods, or features to make
people
know you and trust you and buy from your
company
.
Secondly
, a
company
should create a need among
people
, which means an advertiser is searching for what things are lacking in
people
's lives and if
people
have it, their life is easier than before.
Therefore
, a
company
has to create something new to show
people
that
this
product makes you comfortable, happy, and better life.
However
, making a new idea and building
people
's trust is difficult for a new
company
.
For example
, you want to open a new
company
which produces sports kits and you know many
companies
already did it. So you have to present something new
such
as the quality of the kits or the looks of the kits. In conclusion, making a new method is necessary to sell.
Submitted by Niyoshakhalili on

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