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Writing Samples
Band 7

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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Newer is better. Business advertisements nowadays often indicate that they have something brand new in their
products
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. There are several reasons for
this
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 interesting social phenomenon. First and foremost, most people are easy to be attracted by something he/she did not see before. An advertisement on the Internet,
for example
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,
one
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 before a video starts playing, can only be shown no longer than 30 seconds. What’s more, people’s interest towards the ad could be much more transient. As result, advertisers should show potential customers things that can immediately catch their eye, in case people lose interest in the common-to-see
products
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 very soon.
Second,
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as globalization proceeds, business competition is becoming more and more serious and companies from all over the world selling the same kind of product may gather and compete cruelly. Under
this
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 condition, an advertisement without characteristics is quite likely to be drowned in the flood of similar ones.
For example
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, mobile phone functionalities in China develop very quickly. When
one
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 brand promotes its “supercharge technology”, another
one
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 develops its “efficient memory management technology” very soon to make it stand out from so many phone brands. That’s to say, only those whose
products
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 have something new can be the winner. And the reason is very clear: customers only buy
one
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 phone, so they will choose the newest
one
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. Generally, I think
this
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 is a very positive phenomenon. With companies competing together to develop characteristic
products
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, customers can enjoy new technologies affording less money. And I am looking forward to seeing more interesting
products
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 in the future.
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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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