In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Newer is better. Business advertisements nowadays often indicate that they have something brand new in their

products

. There are several reasons for

this

interesting social phenomenon. First and foremost, most people are easy to be attracted by something he/she did not see before. An advertisement on the Internet,

for example

one

before a video starts playing, can only be shown no longer than 30 seconds. What’s more, people’s interest towards the ad could be much more transient. As result, advertisers should show potential customers things that can immediately catch their eye, in case people lose interest in the common-to-see

products

very soon.

Second,

as globalization proceeds, business competition is becoming more and more serious and companies from all over the world selling the same kind of product may gather and compete cruelly. Under

this

condition, an advertisement without characteristics is quite likely to be drowned in the flood of similar ones.

For example

, mobile phone functionalities in China develop very quickly. When

one

brand promotes its “supercharge technology”, another

one

develops its “efficient memory management technology” very soon to make it stand out from so many phone brands. That’s to say, only those whose

products

have something new can be the winner. And the reason is very clear: customers only buy

one

phone, so they will choose the newest

one

. Generally, I think

this

is a very positive phenomenon. With companies competing together to develop characteristic

products

, customers can enjoy new technologies affording less money. And I am looking forward to seeing more interesting

products

in the future.

Submitted by me on Fri Mar 10 2023

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Fully explain your ideas

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Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

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3Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

258 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.5

Complete response

6.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

These days, older people who have retired often choose to spend money on themselves (for example on holidays) rather than save money for their children. Is this a positive or negative development?

To solve the problem of environmental pollution we need to increase the cost of fuel. To what extent do you agree or disagree with this statement?

discuss whether the advantages of nuclear energy outweight the potential risk and environment concern

Some people think that exercise is key to health, while others feel that having a balanced diet is more important Discuss both view and give your opinion.