In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Newer is better. Business advertisements nowadays often indicate that they have something brand new in their

products

. There are several reasons for

this

interesting social phenomenon. First and foremost, most people are easy to be attracted by something he/she did not see before. An advertisement on the Internet,

for example

,

one

before a video starts playing, can only be shown no longer than 30 seconds. What’s more, people’s interest towards the ad could be much more transient. As result, advertisers should show potential customers things that can immediately catch their eye, in case people lose interest in the common-to-see

products

very soon.

Second,

as globalization proceeds, business competition is becoming more and more serious and companies from all over the world selling the same kind of product may gather and compete cruelly. Under

this

condition, an advertisement without characteristics is quite likely to be drowned in the flood of similar ones.

For example

, mobile phone functionalities in China develop very quickly. When

one

brand promotes its “supercharge technology”, another

one

develops its “efficient memory management technology” very soon to make it stand out from so many phone brands. That’s to say, only those whose

products

have something new can be the winner. And the reason is very clear: customers only buy

one

phone, so they will choose the newest

one

. Generally, I think

this

is a very positive phenomenon. With companies competing together to develop characteristic

products

, customers can enjoy new technologies affording less money. And I am looking forward to seeing more interesting

products

in the future.