In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is positive or negative development?

In

this

contemporary world, it is undoubtedly true that

companies

are getting innovative in the advertising sector. In advertisements,

companies

pretend that their existing goods and services are new in some way. I firmly believe that

this

is a positive development and the reasons are articulated in

further

paragraphs.

To begin

with, there are myriads of reasons supporting my perspective,

firstly

, as some products are not getting sold so businesses try to innovate the way they advertise are made to make the customers think that the

product

is introduced new in the market. As many

companies

also

assume that making existing products or services look new to customers will attract more consumers and their sales and profit will rise.

For instance

, advertising goods and services are beneficial for the company in various ways. On the flip side, there are some people advocating

this

as a negative development as, by just focusing on advertising the products, many

companies

tend to make a mistake in other aspects of the business.

For example

, a few years ago, a

product

was well established in the consumer market but

due to

its ,

competitors

Add a comma

,competitors

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the downfall started. Recently, the

product

was relaunched with a new advertising campaign because of concentrating on advertisements the

product

's quality was compromised and was as good as the previous one.

To conclude

,

companies

should focus on advertising but should not interfere with the quality of the

product

or service.