In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is positive or negative development?

In

this

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contemporary world, it is undoubtedly true that

companies

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are getting innovative in the advertising sector. In advertisements,

companies

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pretend that their existing goods and services are new in some way. I firmly believe that

this

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is a positive development and the reasons are articulated in

further

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paragraphs.

To begin

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with, there are myriads of reasons supporting my perspective,

firstly

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, as some products are not getting sold so businesses try to innovate the way they advertise are made to make the customers think that the

product

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is introduced new in the market. As many

companies

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also

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assume that making existing products or services look new to customers will attract more consumers and their sales and profit will rise.

For instance

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, advertising goods and services are beneficial for the company in various ways. On the flip side, there are some people advocating

this

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as a negative development as, by just focusing on advertising the products, many

companies

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tend to make a mistake in other aspects of the business.

For example

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, a few years ago, a

product

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was well established in the consumer market but

due to

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its ,

competitors

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,competitors

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the downfall started. Recently, the

product

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was relaunched with a new advertising campaign because of concentrating on advertisements the

product

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's quality was compromised and was as good as the previous one.

To conclude

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,

companies

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should focus on advertising but should not interfere with the quality of the

product

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or service.