Recently, the retail company you work for has been losing customers to a competitor. The company is setting up a scheme to encourage customers to stay with the company. Your boss has asked you to write a letter to the customers on your database outlining this customer loyalty scheme. Write the letter to your customers: •describing the benefits for customers of the loyalty scheme •explaining what customers must do to join the scheme •giving details of a special promotion to launch the scheme •reminding customers of the quality of your goods.

To our esteemed clients, INTRODUCTION OF OUR NEWLY LAUNCHED LOYALTY SCHEME It is with deep sense of gratitude that we bring to your notice our devotion innovation. The package is for both new and existing customers and affords you the previlege of shopping at a whooping fifteen percent discount on all subsequent purchases.
However
, there requirements that a client is expected to fulfill in order to be part of
this
exciting offer which is to shop in any of our retail outlet five times in a month for three consecutive months and get our customer loyalty card issued to him or her when
such
customers must have filled the consumer patriotism form via our electronic channels or manually.
In addition
, i wish to use
this
newsletter as a medium to formally invite you to our valentine sales splash on the 14th of February 2023 when we will officially launch the loyalty scheme; at the valentine fun splash, every client will be handed a gift for every purchase made
while
it promises to be an evening of pure fun where we all get to dance, relax and enjoy the best healthy forms of social interactions. I will not fail to mention that there are limited slots available for the valentine fun splash and customers who wish to be part of it are requested to book for a space by calling our phone lines on the following lines: 67423975 or 46963289 Thank you for your continuous support and patronage and do accept our assurance to serve you better, producing quality home and office appliances that stands the test of time. Regards Osbert, Onyinyechi Angela Public Relationship officer For: Neder creationz
Submitted by angelaonyiosbert on

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The Greeting

Depending on the style and aim of the letter, you will need to adapt your greeting.

Always start an informal letter in the ways:

  • Dear + name
  • Hi / Hello + name

‘Dear...’ is more appropriate, so stick with this.

For a formal letter there are two options for the greeting:

  • Use Dear Sir or Madam if you don’t know the name of the person you are writing to.
  • Use Dear + surname if you do know their name, e.g. Dear Mr Smith or Dear Mrs Jones.

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