In their advertising, businesses nowadays usually emphasise their products are new in some way
The new
product
is an important advertisement
for companies recently. In my point of view, it is a drawback perspective to develop their business because creating a new product
needs more budget and time
for producing and advertising.
Producing a new thing needs more money
since the company
have to prepare human resources to create new stuff as well as
needs time
. For the former factor, they need researchers to do that work because these people
have the expertise, knowledge, and experience to do that. As a result
, the business must spend a lot
of money
to pay these skilful people
. Boeing Company
, for instance
, they have to hire some expert people
to establish a new plane model
to compete with Airbus Company
. The latter aspect, making a new brand, is time
-consuming. The company
need more than a year to do it. Consequently
, it makes the company
spend a lot
of financing on this
. For example
, Boeing spent 5 years creating a new plane model
type 878. Thus
, the Budget for production increases when the company
has a
plan to establish a new Change the article
the
product
, and also
when they want to advertise this
product
.
On the other hand
, advertisement
is also
one of the methods used by companies to introduce their product
, and when they do this
, they must spend a lot
of money
on this
too. Making a new advertisement
to promote their product
needs a concept
. To make this
concept
, they must cooperate with some expert people
even though they have a section to do this
which is the marketing field. Moreover
, they must employ some planners to create their advertisement
concept
. As a result
, they must pay those people
. For instance
, when Boeing want to promote their new model
plan, they made an amazing advertisement
about this
to attract customers to purchase their product
. Apart from that, to create an advertisement
concept
, they must spend a lot
of time
on it. For instance
, Boeing needs more than a year to make their advertisement
about their new model
plan.
In conclusion, Creating a new product
can bring detrimental impacts on a business which is spending much money
and time
Submitted by salwafahanim on
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