In theie advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In recent years, many businesses always highlight the goods that they manufacture, which are new in some approaches to their marketing and promotion. In general,
this
tendency has not only positive consequences for our society but
also
it has negative implications.
To begin
with, many businesses make a large number of advertisements in order to sell more goods and increase the revenue than the previous month that they sold, which could be one of the main reasons why they emphasise that it's new in the marketing campaign. On the client side, many human beings tend to purchase fresh food and goods.
Hence
, the marketing managers pay attention to the new.
In addition
,
this
tendency may lead to enlarging our
economy
by clients purchasing more and more products that they listen to the highlight of marketing advertisements like brand new and fresh.
For instance
, a fraction of the
economy
accounts for the business-to-client (B2C) model, which impacts a large percentage of GDP, and it has advantages to expanding businesses
as well as
the
economy
.
Furthermore
,
this
development may lead to negative implications for our community.
For instance
, if a food manufacturing company promotes that it's the new
product
that we have recently released, but it actually does not a new good.
As a result
, the users are harmed by using
this
product
, and it leads to bad results like health issues in case the
product
was food.
To sum up
, these evaluations result in both negative and positive consequences for our society
such
positive ones as motivating the
economy
. I think that it is not bad, but companies have to be ethical and honest when they promote their
product
to sell more.
Submitted by batukaq on

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Topic Vocabulary:
  • Competition
  • Consumer demand
  • Novelty
  • Innovation
  • Progress
  • Differentiation
  • Attract
  • Generate
  • Interest
  • Positive aspect
  • Negative aspect
  • Emphasize
  • Balancing
  • Quality
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