In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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It is true that companies in today’s society somehow stress the newness of their products in their adverts. There are some factors which help to account for

this

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trend.

Moreover

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this

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trend has forced businesses to become more prototypical when creating the latest goods that customers will be inspired to purchase. In their advertisements, each enterprise draws customers’ attention to how innovative their new products are. The reason for

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is that those who work in the commercial sector have already realised that consumers have a genuine desire to obtain a new experience by taking advantage of the latest commodities.

Therefore

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, they focus on what kind of technology the newer merchandise has as compared to the older models when they introduce the goods. In fact, I found out recently that we each see more than 10 advertisements for smartphones a day which highlights the high quality of their cameras

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as the focus speed and the vividness of the photo they can take.

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, we are obliged, albeit subconsciously, to choose to buy one of these phones comparing only those features; which is exactly as the staff intended. In my personal view,

however

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this

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advertising war may lead every business in each sector to be more competitive which would enable our lives to be more convenient and innovative than ever before. In reality, to survive in

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fiercely competitive market, whenever its rival company launches the latest merchandise to the public every firm is forced to develop better wares than it has sold previously.

For instance

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, in the automobile market, an enormous number of companies

such

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as Tesla, Toyota, and BMW are making huge efforts to develop electric vehicles with driverless functions in order to become a leader in the sector. Thanks to

this

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competition, we can enjoy an attractive experience in amazing vehicles because these revolutionary functions enable us to do something that we couldn’t do before. In conclusion,

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some argue that enterprises today exaggerate advertising by focusing on the novelty of their products, I strongly believe

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trend has certainly brought acceptable competition among them and,

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, revolutionised the way we live our lives.

T ShiroSat Apr 01 2023

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Your opinion

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Don’t leave your opinion until the conclusion.

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...do you agree or disagree?...do you think...?...your opinion...?

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9
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meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

357 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Your opinion

Some people think that living in a big cities is bad for people's health. To what extent do you agree or disagree

A government’s role is only to provide defence capability and urban infrastructure (roads, water supplies, etc.). All other services (education, health, social security) should be provided by private groups or individuals in the community. Discuss both these views and give your own opinion.

Some people think that the money used to preserve historic buildings and artefacts should came from goverment funds, while others believe that private organisations and individuals should pay for this. Discuss both views and give your opinion.

Many childhood diseases can now be prevented through the use of vaccines. Should parents be made by law to immunise their children against common diseases or should individuals have the right to choose not to immunise their children?

In the past, people used to travel abroad to look for many differences from their country. Nowadays, cities throughout the world are becoming more and more similar. What are the reason? Do the advantages outweigh the disadvantages?