In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

✨ Do you want to improve your IELTS writing?
Presently, many companies who want to sell their brands have a tendency to bring their novelty into advertising. The most notable objective is to compete with competitors that produce the same items. In my opinion, it is a positive development as people have a variety of choices when deciding to purchase a product and it may lead to innovation trends among employers.
This
Linking Words
essay will elaborate on
this
Linking Words
issue in the following paragraphs.
To begin
Linking Words
with, the main reason why companies promote products' uniqueness in their advert is to compete with competitors.
In other words
Linking Words
, a company can differentiate its products from others to attract people who want to purchase. Take,
for example
Linking Words
, the iPhone from Apple which claims in its promotion that
this
Linking Words
kind of smartphone has features that are exclusively unique compared to other mobile phone products. It can be seen particularly in online adverts like
Youtube
Correct your spelling
YouTube
show examples
and other social media platforms
such
Linking Words
as Facebook and Instagram. Despite Apple's well-known high-price electronic devices, the way the company brands the goods,
nevertheless
Linking Words
, has led Apple to best-selling mobile phones in the marketplace and brought a huge profit. In my opinion,
this
Linking Words
is a positive development since buyers have a wide range of options.
This
Linking Words
means that potential buyers can compare one to another before deciding which brand they want. Another benefit is that it will develop a sense of creativity among business owners and
then
Linking Words
bring novelty to the market.
Consequently
Linking Words
, companies that do not innovate their product will disappear from the marketplace like what happened to Nokia.
Although
Linking Words
this
Linking Words
brand was the most-wanted phone production in the past, nowadays
this
Linking Words
company has collapsed
due to
Linking Words
a lack of creativity. In conclusion, today's businesses tend to offer their uniqueness in their advertising. Having novelty is a pivotal role for entrepreneurs to compete with the same commodity
from
Change preposition
apply
show examples
competitors.
Hence
Linking Words
,
this
Linking Words
is a positive development since buyers have multiple choices before purchasing a new commodity and it can lead businesses to advance their innovation.
Submitted by salwafahanim on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

coherence cohesion
Ensure that each paragraph focuses on a specific aspect of the topic to maintain coherence and cohesion. Use topic sentences and transitions to guide the reader through the essay.
task response
Address the prompt more directly by providing a balanced discussion of both the positive and negative aspects of businesses emphasizing product novelty in advertising. Include a separate paragraph that acknowledges the potential negatives of this trend.
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: