In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays it is a common trend among the overwhelming majority of companies to underline that their
products
are improved.
This
tendency is explained by several reasons. The main cause is that
businesses
have to rebrand their
products
and they even might remake their logo.
This
means that
this
method would entice more and more buyers to purchase these services or
products
because a company presents them as something new.
Therefore
, it will enhance their income and meet customer needs. Another reason might be that
businesses
attempt to make attractive advertising where they convince us that their
products
are renewed and you will not find them in other stores. In
this
case, advertisers assist companies to make sure that their
products
will be demanded by the population. In consequence, spectacular scenes and maybe famous people will create an entourage of how admirable these items are. The tendency of emphasising
products
is a positive development I believe. First of all, it helps
businesses
to survive in Rialto as they have many competitors.
Otherwise
, it contributes to humans who are working in the trade to keep financial wealth because they are employed. A piece of
further
information is that most partnerships are providing high-quality goods so that clients would not regret
this
purchase. If a firm had attracted many more customers, they would have provided them with necessary and convenient belongings. In conclusion, people have to develop their
businesses
to earn money for living expenses and it
also
doesn't seem that there are negative consequences for consumers.
Submitted by Alua on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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