Analyze the impact of social media on businesses today and how companies can best leverage these platforms. And give your own opinion.

There is growing sentiment today related to social
media
and the importance of
this
modern platform. Many companies realised that social
media
can bring many benefits to them, especially in the marketing field and they tend to find a
way
to optimize it. From my perspective, I believe that social
media
brings many advantages for business companies and I will discuss it and
also
give the best
way
to optimize social
media
.
To begin
with, advertising products through social
media
platforms
that are the fastest, and most effective
way
to connect with
customers
. In the modern world today, almost everyone has their own smart device
such
as a smartphone, a computer, etc to serve entertainment purposes or study and work. People usually spend their free time on social
media
and
brands
that post their products on social
platforms
such
as Facebook, Instagram, Youtube, etc, will attract the attention of
customers
.
Instead
of traditional marketing methods
such
as gift cards, stress advertisements, TV shows, etc, right now, with only one click, counsellors from
product
brands
can easily connect with their
customers
who are interested in the
product
To use social networks in the smartest
way
and make them become the most helpful tool to businesses. I strongly believe that the company should find the most suitable marketing
way
in social
media
and focus on investing in
this
platform. There are two things that the company should focus on: enhancing the quality of marketing employees and improving advertisement quality. Marketing employees need to be fully trained, free to creativity, can deal with challenges and immediately catch up with new trends. Regarding the quality of the advertisement, it needs to be interesting, attractive, and innovative and present full information about the
product
to the customer. It will make
customers
feel interested and curious. From that, they will consider and make a decision to buy products here. In conclusion, social
media
platforms
bring many advantages for both
customers
and
product
brands
. So,
product
brands
should promote and focus on marketing through social
media
platforms
.
Submitted by khanhlinh151123 on

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