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Band 7

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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At present days , many companies always confirm in their announcements that their
products
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 have something new and different from other similar ones . The reason for
that is
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, businesses try to make their goods appear more compelling and irresistible and I believe it is a positive progress .
Firstly
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 , a lot of corporations try to get the admiration of the consumer by showing the new shape or benefit or use of their
product
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 in the proclamation . It is well known that there are a lot of
products
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 for the same thing .
Subsequently
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 , it is necessary to reveal the new factor which attracts the consumer to buy
this
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product
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 specifically and replace the one who used to consume the
product
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 in the advertising .
For example
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 , there are a lot of air conditioning brands in the market .
Therefore
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, It is important to reveal the unique side of each
product
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 as one has the strongest new motor but the other has a new filter to purify the air .
Hence
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 it is a necessity for businesses to emphasize the different new sides of their
product
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.
Finally
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, the insistence of the companies to prove that their goods are new has a positive outcome as
,
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apply
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this
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 will increase the competition between similar
products
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 .
Thus
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 , companies will constantly improve and update the quality of their
product
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 to ensure that the buyers will buy them.
For example
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, chips factories always produce chips with a new flavour to attract people to try their
products
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.
Subsequently
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 , emphasizing that the
product
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 has something new in the advertising enhances the competition among corporations in the favour of the customer . In conclusion , most businesses try to make their
products
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 appear different and new .
This
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 will encourage people to buy it .
In addition
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, it enhances the competition between
products
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 so the customers win .
Submitted by Ahmed_abdel_salam on

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Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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