In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

At present days , many companies always confirm in their announcements that their
products
have something new and different from other similar ones . The reason for
that is
, businesses try to make their goods appear more compelling and irresistible and I believe it is a positive progress .
Firstly
, a lot of corporations try to get the admiration of the consumer by showing the new shape or benefit or use of their
product
in the proclamation . It is well known that there are a lot of
products
for the same thing .
Subsequently
, it is necessary to reveal the new factor which attracts the consumer to buy
this
product
specifically and replace the one who used to consume the
product
in the advertising .
For example
, there are a lot of air conditioning brands in the market .
Therefore
, It is important to reveal the unique side of each
product
as one has the strongest new motor but the other has a new filter to purify the air .
Hence
it is a necessity for businesses to emphasize the different new sides of their
product
.
Finally
, the insistence of the companies to prove that their goods are new has a positive outcome as
,
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apply
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this
will increase the competition between similar
products
.
Thus
, companies will constantly improve and update the quality of their
product
to ensure that the buyers will buy them.
For example
, chips factories always produce chips with a new flavour to attract people to try their
products
.
Subsequently
, emphasizing that the
product
has something new in the advertising enhances the competition among corporations in the favour of the customer . In conclusion , most businesses try to make their
products
appear different and new .
This
will encourage people to buy it .
In addition
, it enhances the competition between
products
so the customers win .
Submitted by Ahmed_abdel_salam on

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I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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