An increasing number of people want to buy clothes, shoes, and other items produced by famous international brands. Why is this? Do you think it is a positive or a negative development?

Fashion trends dictate our way of life. In

this

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consumer driven

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consumer-driven

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culture of ours, many prefer shopping

clothes

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for clothes

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and other

items

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from famous

brands

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instead

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of opting for a cheaper

brand

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. In

this

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essay, I will discuss why

this

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happens and

it's

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its

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positive and negative impacts. Many feel a

brand

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's popularity defines the

brand

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's quality. A

well known

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well-known

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company has more

product

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products

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in circulation and

consequently

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, has reliable standards. Larger

brands

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are

also

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the catalyst for the next big thing. They push the boundary and introduce changes in our everyday lives. The iPhone,

for instance

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, changed how we use our smartphones and now everyone has an iPhone in their hands. The more people buy a

brand

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's product, the easier it is for the same

brand

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to brag about its worth.

However

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,

this

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rush to buy branded

items

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is financially irresponsible. Famous

brands

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charge a lot for the most basic of

items

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.

For example

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, a designer

brand

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charges thousands of dollars for a simple blue t-shirt which only

cost

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costs

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a few dollars to manufacture and would cost less than twenty dollars if bought from a smaller company. Pursuing

such

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items

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is often seen as materialistic and creates a

cult like

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cult-like

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following.

Well known

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Well-known

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companies stifle their competition by creating a perception that quality is always expensive and

thus

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push smaller companies out of their way. As more people continue to support famous

brands

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, more money is spent on already rich corporates

further

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leading to a wealth disparity.

On the other hand

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, popular

brands

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are beneficial to the economy. Larger corporations create jobs and help distribute the money to

its

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their

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population. Nike,

for example

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, employs more than 20,000 employees which is absolutely impossible for smaller

brands

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. These companies

also

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help set a standard that other competitors adhere

in

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to in

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an attempt to increase

it's

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their

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popularity. In conclusion,

this

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growing trend of customers consuming well-known

brands

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has both pros and cons to it. It's up to us to try and figure

if

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out if

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spending more is worth it or not.