Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?

It is rather often that businesses have to endure
the
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apply
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cut-throat competition for attracting customers and for increasing
sales
as well. In order for their
products
to either stand out from the crowd or to
emphasis
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emphasise
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how unique their
products
are, companies usually use advertising as a tool
attracting
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to attract
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customers. In my opinion, marketing and branding strategy for boosting
sales
by means of advertising new and unique
features
of a
product
is
mostly
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a mostly
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negative development. Most of the brands if not all claim their
product
to be the most fascinating which suits
to
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apply
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the customers’ needs with new
features
in the market. They do so to create a positive impression
to
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on
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the consumers to increase their
sales
and profitability
while
also
staying ahead of their competitors.
For instance
, the advertisements on TV for
products
like shampoo, soaps or body lotion proclaim their
products
having
Wrong verb form
have
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the best ingredients and,
in addition
to that, consist of something new that their counterparts lack of. They may even outdo their old
products
by adding new flavour or a new vitamin claiming that their new
product
is the best ever. Obviously,
this
is a marketing strategy boosting
sales
and profitability creating a craving between the consumers for their
products
at the same time. As the new
features
which the businesses advertise are nothing novel, it is mostly a negative trend doing so. They are merely a different version of the same
product
with a change of flavour or ingredients. Some of
the
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car manufacturers and electronic device manufacturers sometimes indeed do extensive research revamping their
products
and genuinely
add
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adding
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new
features
for their customers.
However
, most of the time, consumer
products
or perhaps some of the well-known electronic brands enjoy adding more creativity to their advertisements rather than
the
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real
products
and
hence
making the wrong impression on people that they need these new
products
.
To conclude
, it is through research and development that novelty and innovation of
products
should be produced and not through tricks of marketing and advertising.
Submitted by shooneaindraykhin on

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