Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?

It is rather often that businesses have to endure
the
Correct article usage
apply
show examples
cut-throat competition
for attracting
Change preposition
to attract
show examples
customers and
for increasing
Wrong verb form
increase
show examples
sales
as well. In order for their
products
to either stand out from the crowd or to
emphasis
Replace the word
emphasise
show examples
how unique their
products
are, companies usually use advertising as a tool
attracting
Change the verb form
to attract
show examples
customers. In my opinion, marketing and branding strategy for boosting
sales
by means of advertising new and unique
features
of a
product
is
mostly
Add an article
a mostly
show examples
negative development. Most of the brands if not all claim their
product
to be the most fascinating which suits
to
Change preposition
apply
show examples
the customers’ needs with new
features
in the market. They do so to create a positive impression
to
Change preposition
on
show examples
the consumers to increase their
sales
and profitability
while
also
staying ahead of their competitors.
For instance
, the advertisements on TV for
products
like shampoo, soaps or body lotion proclaim their
products
having
Wrong verb form
have
show examples
the best ingredients and,
in addition
to that, consist of something new that their counterparts lack
of
Change preposition
apply
show examples
. They may even outdo their old
products
by adding new flavour or a new vitamin claiming that their new
product
is the best ever. Obviously,
this
is a marketing strategy boosting
sales
and profitability creating a craving between the consumers for their
products
at the same time. As the new
features
which the businesses advertise are nothing novel, it is mostly a negative trend doing so. They are merely a different version of the same
product
with a change of flavour or ingredients. Some
of
Change preposition
apply
show examples
the
Correct article usage
apply
show examples
car manufacturers and electronic device manufacturers sometimes indeed do extensive research revamping their
products
and genuinely
add
Wrong verb form
adding
show examples
new
features
for their customers.
However
, most of the time, consumer
products
or perhaps some of the well-known electronic brands enjoy adding more creativity to their advertisements rather than the real
products
and
Correct word choice
apply
show examples
hence
making the wrong impression on people that they need these new
products
.
To conclude
, it is through research and development that novelty and innovation of
products
should be produced and not through tricks of marketing and advertising.
Submitted by shooneaindraykhin on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

task response
Task Response: Good job addressing the prompt by discussing the positive and negative aspects of advertisements in everyday life. Make sure to provide a clear stance in your introduction to improve task achievement.
coherence and cohesion
Coherence and Cohesion: Your essay has a clear structure with an introduction, body paragraphs, and conclusion. Work on improving the connection between your ideas for better coherence. Ensure that each paragraph is logically connected and supports the main argument effectively.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
What to do next:
Look at other essays: