Some people say that advertising is extremely successful at persuading us to buy things. Other people say that advertising is so common that we no longer pay any attention to it. Discuss both views and give your own opinion.

#people #attention

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There is a controversial debate around the question if advertising is or is not successful at convincing

people

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to buy products.

While

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some

people

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believe that nowadays

people

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do not pay attention to them, I am of the contrary opinion and I support the idea that these campaigns are crucial for

sales

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due to

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the money invested in them. Nowadays, the global market uses marketing campaigns as a strong method to connect with their audiences, selling them their own products over other brands.

In addition

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, these adverts are an innovative way to stay close to consumers and have a better knowledge of their preferences.

For example

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, when big companies

such

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as Coca-Cola, Nestle, or Apple invest millions of dollars in marketing, it is because they clearly know the direct impact that it has on their

sales

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Furthermore

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, it is an extremely successful method to create new products

according to

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the audience and use advertising as a via to approach these new goods.

However

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, it is well known that currently, advertising takes a big part in

people

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’s lives

due to

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its daily exposure.

Moreover

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this

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overexposure could have a negative impact on their

sales

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, making

people

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not pay attention to the new publicity.

For example

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, some families use the publicity time on their televisions during a film for doing household duties, going to the bathroom or cooking dinner.

Furthermore

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, because publicity time takes a long period of time, it could reduce peoples’ attention to the advert and make them bored.

To conclude

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although

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there is a fact that nowadays there are so many marketing campaigns that could have a negative effect on

sales

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, I believe that advertising is an extremely successful way to connect with customers and it has been proven that it has a direct impact on

sales

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, increasing them. If companies would establish measures to control how many adverts

people

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see during a day, it could be beneficial for their

sales

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Submitted by carlos.terapiaocupacional on Wed May 10 2023

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12
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

322 words

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Topic Vocabulary:

persuade
promote
attract
influence
impact
consumerism
commercialism
market
product
brand
endorsement
manipulative
saturated
overwhelmed
repetitive
distracting
irrelevant
exaggerated
misleading
desensitized

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Some people say history is one of the most important school subject. Other people think that, in today’s world, subjects like science and technology are more important than history. Discuss both views and give your opinion.

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Car ownership has increased so rapidly over the past thirty years that many cities in the world are now one big traffic jam. How true do you think this statement is? What measures can governments take to discourage people from using cars?