Many people are now opting to provide technology companies with their personal data in exchange for access to software? Do advantages outweigh disadvantages?

Many individuals choose to give their private

information

to

software

companies

to use their

software

.

Although

it enhances the

experience

of using the application and website, I believe that the disadvantages far outweigh the advantages because these

companies

influence buying behaviour by showing sponsored adverts. The benefit of providing

data

to these

companies

is improved

experience

of using an application or a website.

In other words

, by giving access to personal

information

,

software

becomes personalised

thus

it eases the

overall

experience

.

For instance

, YouTube shows personalised videos based on the search history, and

as a result

, viewers can find relevant videos easily on their homepage.

However

, I opine that providing private

information

to get a better

experience

can impact buying behaviour.

On the other hand

, the drawback is buying structure is manipulated by

software

companies

by showing advertisements based on the

data

.

That is

to say, many

software

companies

show sponsored advertisements to their users based on the

data

they have received. Instagram,

for example

, shows sponsored adverts to their users by using their private

data

from their smartphones and they earn money from the company which is showing their adverts over their

software

.

Therefore

, in my opinion, the demerit far outweighs the merit of sharing personal

information

with these

companies

. In conclusion, many people are sharing their personal

data

with

companies

to get access to their

software

.

Although

these

companies

provide better experiences based on personal

data

, in my opinion, the drawbacks far outweigh the benefits because they impact our buying structure by showing sponsored advertisements.