Many people are now opting to provide technology companies with their personal data in exchange for access to software? Do advantages outweigh disadvantages?

Many individuals choose to give their private

information

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to

software

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companies

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to use their

software

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.

Although

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it enhances the

experience

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of using the application and website, I believe that the disadvantages far outweigh the advantages because these

companies

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influence buying behaviour by showing sponsored adverts. The benefit of providing

data

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to these

companies

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is improved

experience

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of using an application or a website.

In other words

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, by giving access to personal

information

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,

software

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becomes personalised

thus

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it eases the

overall

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experience

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.

For instance

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, YouTube shows personalised videos based on the search history, and

as a result

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, viewers can find relevant videos easily on their homepage.

However

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, I opine that providing private

information

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to get a better

experience

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can impact buying behaviour.

On the other hand

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, the drawback is buying structure is manipulated by

software

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companies

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by showing advertisements based on the

data

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.

That is

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to say, many

software

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companies

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show sponsored advertisements to their users based on the

data

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they have received. Instagram,

for example

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, shows sponsored adverts to their users by using their private

data

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from their smartphones and they earn money from the company which is showing their adverts over their

software

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.

Therefore

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, in my opinion, the demerit far outweighs the merit of sharing personal

information

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with these

companies

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. In conclusion, many people are sharing their personal

data

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with

companies

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to get access to their

software

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.

Although

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these

companies

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provide better experiences based on personal

data

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, in my opinion, the drawbacks far outweigh the benefits because they impact our buying structure by showing sponsored advertisements.