IELTS Writing Correction Service /
Writing Samples /
Band 6.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
In today's business era, it is pretty common to find an advertisement or
product
 offering that highlights the uniqueness of their
product
.
This
 essay will describe the main reason behind
this
 strategy and provide the author's personal opinion regarding the approval of
this
 marketing style. The obvious reason for
this
 is that modern
people
 tend to value the uniqueness of a
product
 higher than its price.
People
 like to feel special, so buying a limited version of something is not hard to understand.
For example
,
according to
 the yearly sales report of Samsung smartphones done by The Future Journal in 2019, the number of
people
 who purchased new colour cellphones reached twice the average.
Moreover
, the unique part of some commodities is oftentimes followed by additional benefits for the user.
For instance
, the recent type of handy vacuum cleaner is
also
 equipped with portable UV light.
In other words
,
people
 don't need to buy two things to get those features. In my own opinion, I believe
this
 marketing strategy, which emphasises different values or characters to offer, is a great idea and better progress for any business. As I stated before, oftentimes what makes certain products more appealing than others is they have bonus gains. On one hand, the producer can focus on how to actually make their items more efficient, stronger, and
last
 longer.
This
 indicates that they take on their manufacturing process seriously, not blindly doing anything to increase their sales number, which is unfortunately not rare in the past and usually the workers get the biggest risk,
such
 that they were underpaid.
On the other hand
, the customer becomes more aware of what they are actually buying. Starting from noticing the “uniqueness” of a
product
,
then
 it can lead to curiosity in evaluating other aspects of those brands. And at the very least, it makes a safety net to control mass production. In conclusion, adapting to
people
's buying preferences is the main reason many brands use to highlight the unique aspect of the brands and with
this
 ,development I totally believe it is
a
Remove the article
apply
show examples
good progress.
Submitted by pranipradani on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: