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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
Nowadays, more and more businesses try to advertise
products
 by pointing out, that they are revolutionary in some sense. Factors like increased access to social media and change in society have a major influence on the reasons for
this
 development. One of the main changes in the 21st century is the accessibility of media. People get familiar with industrial changes before businesses can utilize them for their own advantage, meaning it is more difficult to attract people by simple means of disinformation. For that reason, businesses try to advertise something new in their
products
, that has not been yet developed or used on
such
 a scale,
instead
 of just implementing newer ideas. A second major reason is that the direct implementation of revolutionary ideas results in really high competition. In the modern world, anyone with knowledge of technological industry and marketing can create a business.
That is
 why, it is not surprising that there are thousands of similar
products
 all around the world, and to keep up with competitors it is important to be differentiated. So
as a result
, almost every advertisement includes words and phrases like “New!”, “Never seen before!”, “No one offers”, etc. But it is important to realize that with the number of similar
products
, it is hard to understand whether the chosen product is more advantageous than the other. And not all information
that is
 being advertised is true.
Nevertheless
, it is possible to avoid confusion with ratings and reviews of other users. On the bright side, the competition encourages new innovative ideas, which can improve the quality of life and generally boost industrial evolution. So, it is important that one should observe the situation more positively.
Submitted by tofeeqrahimov on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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