IELTS Writing Correction Service /
Writing Samples /
Band 6.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
Nowadays, more and more businesses try to advertise
products
 by pointing out, that they are revolutionary in some sense. Factors like increased access to social media and change in society have a major influence on the reasons for
this
 development. One of the main changes in the 21st century is the accessibility of media. People get familiar with industrial changes before businesses can utilize them for their own advantage, meaning it is more difficult to attract people by simple means of disinformation. For that reason, businesses try to advertise something new in their
products
, that has not been yet developed or used on
such
 a scale,
instead
 of just implementing newer ideas. A second major reason is that the direct implementation of revolutionary ideas results in really high competition. In the modern world, anyone with knowledge of technological industry and marketing can create a business.
That is
 why, it is not surprising that there are thousands of similar
products
 all around the world, and to keep up with competitors it is important to be differentiated. So
as a result
, almost every advertisement includes words and phrases like “New!”, “Never seen before!”, “No one offers”, etc. But it is important to realize that with the number of similar
products
, it is hard to understand whether the chosen product is more advantageous than the other. And not all information
that is
 being advertised is true.
Nevertheless
, it is possible to avoid confusion with ratings and reviews of other users. On the bright side, the competition encourages new innovative ideas, which can improve the quality of life and generally boost industrial evolution. So, it is important that one should observe the situation more positively.
Submitted by tofeeqrahimov on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: