some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

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There is no doubt that advertising can promote the popularity of products and services.
While
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some people say that
this
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practice is capable of persuading buying decisions, others argue that once advertising is considerably common, customers do not pay attention to it any longer. In
this
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essay, I will discuss both views and explain my support for the former statement. On the one hand, we cannot ignore that advertising has been part of people’s lives for decades.
This
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is because companies have found
this
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practice an easy way to quickly reach their audience‘s attention on a large scale.
For instance
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, in the past advertising used to extensively appear in newspapers and during breaks from TV shows, which were in the routines of a significant portion of the population.
Consequently
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, advertising became so common that many families started to avoid them, changing channels during TV show breaks or not reading the advertisement pages in the newspapers.
For example
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, important research released in the 90s pointed out that 85% of the advertising materials launched in that decade were not effective.
On the other hand
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, it seems that the persuading function of advertising has recently experienced considerable growth.
This
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is because, in recent times advertising appears on the Internet, which is highly used by modern society.
Additionally
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, marketing agencies have developed new strategies to improve the persuading rates of their materials.
For example
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, new campaigns have now been transferred to social media, which is widely accessed worldwide, resulting
that
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in
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people
have been
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being
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bombarded by advertising every minute
while
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online.
As a result
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, the impact of these advertisements on individuals’ lives has increased. In conclusion, even though advertising practices had become extremely common and underrated in the past, the Internet modernized how it reaches the audience‘s attention. Considering
this
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recent scenario, I personally agree that advertising is still extremely successful at persuading us to buy things.
Submitted by fredpolfernandes on

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task achievement
Provide more specific examples and statistics to support your points and make your arguments more convincing.
coherence and cohesion
Ensure a clear and consistent logical structure throughout the essay. Use transition words and phrases to connect ideas more effectively.
lexical resource
Expand your range of vocabulary and vary your sentence structures to demonstrate a wider lexical resource.
grammatical range
Work on using a wider range of grammar structures and sentence types to enhance the complexity of your writing.
Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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