More and more people want to buy famous brands of clothes, cars, and other items. What are the reasons? Do you think it is a positive or negative development?

Commodity quality and after-sales guarantee,
coupled with
the
market
orientation of the star effect, make
people
tend to buy
products
with relatively well-known
brands
, which is more beneficial than disadvantageous. Brand-name
products
have enormous purchasing power. Buyers are more likely to believe that the
products
of big
brands
are guaranteed in terms of quality, safety, and even after-sales service. There is always a reason why business giants like Apple or Samsung are able to gain
such
a significant
market
share in their industry. From the perspective of consumers, they are trustworthy because their product advertisements are full of
people
's lives. So, once their
products
have some problems, the company's reputation will be seriously affected, followed by a stock fall and
market
value evaporation. More importantly,
people
will be guided by the commercial activities of those big
brands
in their desire to buy. Those big companies make them pay more attention to appealing to the public through various marketing actions
such
as advertising, charity, TV programs or film investment to deepen their impression. In the hearts of potential customers,
this
is the reason that attracts them to buy famous
brands
. Once their relatives, friends, apply classmates and colleagues buy these famous
brands
, they will be very concerned about them because these famous
brands
are eye-catching in the hands of others.
This
is because vanity may come out to cause trouble. Spending the same price for the same brand or even spending more money to buy the same item with a more expensive configuration for the sake of comparison.
People
's consumption outlook will always be influenced by the advertisements of big companies and the
people
around them, which can make them feel like a herd.
However
, cheap
products
can still satisfy their needs.
To sum up
, the public's preference for famous
brands
mainly comes from objective commodities and the
market
itself.
Although
some
people
may consume blindly, I believe that the
overall
trend is positive.
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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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