More and more people want to buy famous brands of clothes, cars, and other items. What are the reasons? Do you think it is a positive or negative development?

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Commodity quality and after-sales guarantee,
coupled with
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the
market
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orientation of the star effect, make
people
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tend to buy
products
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with relatively well-known
brands
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, which is more beneficial than disadvantageous. Brand-name
products
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have enormous purchasing power. Buyers are more likely to believe that the
products
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of big
brands
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are guaranteed in terms of quality, safety, and even after-sales service. There is always a reason why business giants like Apple or Samsung are able to gain
such
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a significant
market
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share in their industry. From the perspective of consumers, they are trustworthy because their product advertisements are full of
people
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's lives. So, once their
products
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have some problems, the company's reputation will be seriously affected, followed by a stock fall and
market
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value evaporation. More importantly,
people
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will be guided by the commercial activities of those big
brands
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in their desire to buy. Those big companies make them pay more attention to appealing to the public through various marketing actions
such
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as advertising, charity, TV programs or film investment to deepen their impression. In the hearts of potential customers,
this
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is the reason that attracts them to buy famous
brands
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. Once their relatives, friends, apply classmates and colleagues buy these famous
brands
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, they will be very concerned about them because these famous
brands
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are eye-catching in the hands of others.
This
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is because vanity may come out to cause trouble. Spending the same price for the same brand or even spending more money to buy the same item with a more expensive configuration for the sake of comparison.
People
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's consumption outlook will always be influenced by the advertisements of big companies and the
people
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around them, which can make them feel like a herd.
However
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, cheap
products
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can still satisfy their needs.
To sum up
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, the public's preference for famous
brands
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mainly comes from objective commodities and the
market
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itself.
Although
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some
people
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may consume blindly, I believe that the
overall
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trend is positive.
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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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