Nowadays, people are consuming more and more sugar-based drinks. Why do they do so? Suggest measures to solve the problem.

Modernization and advancement in technology have

also

brought about changes in the food and beverage Industry. Sugar-based refreshments are one

such

development and these have become increasingly popular in the

last

few decades, and

this

has led to many health-related headaches. There are many reasons why the consumption of

such

refreshments has increased, which I shall discuss in the forthcoming paragraphs. I would

also

suggest some steps that can be taken to ameliorate

this

problem. There are several reasons for the popularity of

such

sugar-based sips. The main reason is the advertising of

such

products. The companies that manufacture these brews have very big promotional campaigns, spend billions of dollars on marketing and use pervasive forms of media, like newspapers and television. They mostly target

children

and youngsters, who are easily swayed by these ads. They have famous stars as the brand ambassadors, and when people see their role models endorsing these

drinks

, they don't think twice before consuming

such

drinks

, irrespective of their harmful effects. Another reason is that some of these

drinks

contain certain substances that act as stimulants and are addictive,

such

as caffeine and other chemical stimulants. When people start consuming them, they get some kick out of them, and

then

there is no going back. It has become increasingly important to deal with

this

issue at the earliest possible, because the increased consumption of

such

sugar-based

drinks

has led to a plethora of health problems, like obesity, diabetes, an increase in cholesterol levels, dental problems, and many other diseases. The first step needs to be taken by the parents

Children

follow what they observe and parents need to act as role models. They

also

need to get their

children

into the habit of having healthier

drinks

, like fresh fruit juices, milk, coconut water, and so on. They should encourage their

children

to have natural sugars rather than artificial ones. The government can

also

help by imposing more taxes on

such

drinks

so that people are discouraged from buying them. Awareness can be spread about the harmful effects of

such

drinks

, through social messages on the TV, the internet and through newspaper ads.

Instead

of having sugar-based

drinks

at theatres, restaurants, cinemas, etc.,

such

places can promote healthier

drinks

, containing natural sugars and no additives.

To sum up

, there are several reasons why sugary

drinks

have gained popularity among the masses.

However

, many steps can be taken to mitigate the health problems that have arisen

due to

these

drinks

.