The significance of endorsements is considered to be an important method to maximise the purchase of goods. The increase in competition among the companies that manufacture
products
has
also
motivated stakeholders to invest a huge number of capital into
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marketing the items. In my view, I partially agree with the statement, and
this
essay will discuss that, apart from advertising other factors
such
as the quality of
products
as well as
pricing
also
matters to increase the sale of commodities.
The value of the goods is determined by a plethora of characteristics
such
as the built quality of an item which is followed by thorough research of the market that would be consuming
such
products
. Despite the aggressive endorsement strategies, organisations must work towards building a product that would eventually satisfy the needs of the customer.
For instance
, a headphone manufacturing brand in India invested a huge amount of money in the advertising of their
products
, but they had to seek failure because
people
purchased those commodities by watching the advertisements but when they started using the same, they were found disappointed.
Therefore
, it is highly suggested to understand the needs of the
people
and offer them the
products
which fit their needs
as well as
wants.
However
, the advertisement could become a key factor to provide success to the stakeholders who understand the correct method of delivering an impact on the public. To elaborate, If a brand is capable enough to foster the needs of the
people
, and
then
use marketing tactics
such
as advertising to reach out to them, will help the organisation to achieve success in terms of generating cash from those
products
. To cite an example, a noodle-making company which is widespread over the globe succeeded to distribute their network in every corner of the world
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because their product was
initially
liked by the public, which eventually inspired them to do several endorsements in every corner of the globe to boost their purchase.
Hence
, advertising could be a powerful tool if it is utilized properly with the support of other important elements to create a genuine commodity.
To conclude
,
this
argued how essential advertisements are to help incline the selling of goods.
Although
endorsements are not enough to boost sales, a sensible approach to catering to individual's needs is
also
mandatory to create a significant impact on revenue. In my opinion, endorsement of
products
is critical, and it must be kept till
last
because the key pillar of creating consumer items is to provide a product that fulfils
people
's demands which is of utmost critical to engage the consumer in the process of buying.