in their advertising, businesses nowadays usually emphasize that their products are new in some way. why is this? do you think it is a positive or negative development?

Companies often promote more or less new features of their

products

in their commercials at present.

This

essay suggests that there are two primary reasons behind

this

development, industrial

competition

and technological advancement.

This

essay will

also

argue that the positive aspects of

this

trend

, namely stimulating innovation and lowering

consumers

' burden, overweigh the potential challenges like the bad quality of goods. Technology progression is one of the main reasons why new functions become a focus. With the booming of technology, industries can now make those

products

which were not possible to come true before. The availability of futuristic merchants,

for example

, automatic vehicles, drones, and AI chatbots, has greatly expanded the choices of

consumers

. Industries of course will make endeavours on technological inventions to attract customers.

Additionally

, increasing

competition

within industries contributes to the

trend

. Industrialization is based on large-scale standardization-using the same type of equipment to produce similar

products

, leading to an overflow of supply. Without providing new attractions, companies are challenged to sell their

products

when

consumers

are facing unlimited options.

This

development of promotion can enhance innovation. When

competition

becomes fierce, businesses will invest more in R&D, leading to a wide range of innovations across the industry.

For example

, when people get tired of traditional search engines like Google, ChatGPT, a chatbot AI, came online. By providing totally different services from conventional websites, ChatGPT as a hot choice of netizens rapidly jumped into the centre of the stage. Those opposed might say that the

trend

may lead to an increased burden on

consumers

because businesses put more resources into spreading new features of their

products

rather than concentrating on the

products

' cost.

However

,

this

argument ignores the possibility that

competition

itself can bring down customers' spending

due to

more choices.

For example

, Tesla did mark itself as a unique EV manufacturer 10 years ago, with a basic model costing USD100,000. But after years of

competition

from emerging economies, the same model now is worth half of the amount above-mentioned. In conclusion, technology development and

competition

are the main factors of businesses focusing on new functions of their

products

.

This

essay contends that the positive side of the

trend

is the fact that it can encourage innovation significantly, minimizing any potential problem like increased consumer spending it may entail.