in their advertising, businesses nowadays usually emphasize that their products are new in some way. why is this? do you think it is a positive or negative development?

Companies often promote more or less new features of their

products

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in their commercials at present.

This

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essay suggests that there are two primary reasons behind

this

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development, industrial

competition

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and technological advancement.

This

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essay will

also

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argue that the positive aspects of

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trend

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, namely stimulating innovation and lowering

consumers

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' burden, overweigh the potential challenges like the bad quality of goods. Technology progression is one of the main reasons why new functions become a focus. With the booming of technology, industries can now make those

products

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which were not possible to come true before. The availability of futuristic merchants,

for example

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, automatic vehicles, drones, and AI chatbots, has greatly expanded the choices of

consumers

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. Industries of course will make endeavours on technological inventions to attract customers.

Additionally

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, increasing

competition

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within industries contributes to the

trend

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. Industrialization is based on large-scale standardization-using the same type of equipment to produce similar

products

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, leading to an overflow of supply. Without providing new attractions, companies are challenged to sell their

products

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when

consumers

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are facing unlimited options.

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development of promotion can enhance innovation. When

competition

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becomes fierce, businesses will invest more in R&D, leading to a wide range of innovations across the industry.

For example

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, when people get tired of traditional search engines like Google, ChatGPT, a chatbot AI, came online. By providing totally different services from conventional websites, ChatGPT as a hot choice of netizens rapidly jumped into the centre of the stage. Those opposed might say that the

trend

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may lead to an increased burden on

consumers

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because businesses put more resources into spreading new features of their

products

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rather than concentrating on the

products

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' cost.

However

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,

this

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argument ignores the possibility that

competition

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itself can bring down customers' spending

due to

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more choices.

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, Tesla did mark itself as a unique EV manufacturer 10 years ago, with a basic model costing USD100,000. But after years of

competition

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from emerging economies, the same model now is worth half of the amount above-mentioned. In conclusion, technology development and

competition

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are the main factors of businesses focusing on new functions of their

products

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.

This

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essay contends that the positive side of the

trend

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is the fact that it can encourage innovation significantly, minimizing any potential problem like increased consumer spending it may entail.