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Writing Samples
Band 8

if the product is good and meets consumer needs than advertising is unnecessary… To what extent do you agree?

#product #consumer #unnecessary…
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We often come across people arguing about the importance of advertisements. Some individuals believe that advertising is superfluous if a
product
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 is good that satisfies consumers’ needs. In
this
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 case, I appreciate the point of view, but still think that advertising is necessary.
To begin
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 with, the proponents of
this
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 argument believe that the
quality
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product
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 sells itself. The reason behind the argument is that
quality
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products
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 earn a reputation to
such
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 an extent that these
products
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 are marketed by consumers themselves.
For instance
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, If I find a good
product
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 that serves my needs, I usually recommended it to my friends and family. In fact, Good
products
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 have outstanding features that distinguish other
products
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 of their kind, thereby pursuing consumers to buy the
products
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.
Thus
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 good
products
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 sell themselves,
therefore
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 advertising is not necessary. Having said that, I believe that
quality
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products
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 certainly need promotion. Manufacturers need to get the word out to the clients regarding their
products
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. Even though customers may promote the good by word of mouth, if it
quality
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product
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, it is still crucial for businesses to advertise in order to inform the potential customers, why they need the
product
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 and how it will satisfy their needs.
Besides
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, the
product
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 can be highly exceptional, but if no one knows about it
then
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 it seems like the
product
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 does not exist. Even the greatest merchandise in its market requires some form of public attention to be called to it. In fact, some outstanding
products
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 may fail, not
due to
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 a lack of
quality
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, but because of a lack of promotion campaigns. In conclusion, a
quality
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product
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 promoted well is a sure winner. Yet, an excellent
product
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 not advertised properly is a tragic waste of opportunity.
Therefore
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, producers should wage advertising campaigns properly.
Submitted by panetariyaragini78 on

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