The table below shows expenditures on advertising of four car companies in the UK in 2002.

The table informs the spending on advertising for four vehicle manufacturers in the UK in 2002.

Overall

, it can be seen that the media type of TV has the highest advertising

while

Cinema became the least way to promote their products in 2002. Cetrizine has the highest advertising from using the TV with 70

million

in expenses followed by

Vauxhall

,

Renault

, and Rover, with 65, 59, and 45 respectively. Both Rover and Cetrizine did not choose Cinema as their advertising media as they have 0 expenses.

On the other hand

,

Renault

and

Vauxhall

only used 6 and 5

million

respectively for their expense when using Cinema.

Vauxhall

only used 8

million

for advertising their car in Press and it became the smallest spending.

Renault

becomes the most loyal for having a Press with a spending of 45

million

. For outdoor marketing,

Renault

and

Vauxhall

have the highest expense

while

Cetrizine and Rover have only 3 and 2 respectively.