In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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It is a common scenario at present that
companies
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make
such
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ads where they highlight that their items are unique. The primary reason for
this
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is to attract the market, and I think
this
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is detrimental progress because
this
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marketing technique can mislead buyers. First of all,
companies
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have been using
this
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marketing strategy to influence consumers to buy their manufactured goods. Customers get attracted to the latest new
products
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because they find them distinctive and valuable.
As a result
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, they decide to buy them, thinking that the
item
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is worth buying.
For instance
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, advertising an
item
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as a unique product often creates hype among people, resulting in high sales of that individual
item
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.
Therefore
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, marketing items based on their uniqueness is the path to making a lead in the marketplace.
Additionally
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, business organizations have a lucrative mindset because they try to profit by selling their goods to the public at any cost. So, they promote their
products
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in the market in
such
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a way that customers have
this
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misbelief that the product is worth having, and they describe it as a unique
item
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, even if similar types of
products
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are already available.
Moreover
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,
this
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magnetic way of promoting
products
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creates confusion among buyers about whether to purchase the
item
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or not.
For example
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, people, when they encounter
this
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type of ad, cannot control their instincts to buy the product displayed in the ad.
Hence
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, it is evident that the increasing number of these marketing strategies in the industry is a negative development. In conclusion, advertising an
item
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by calling them one of a kind is a popular way for
companies
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to promote their
products
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.
Companies
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mainly do
this
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practice to gain attention from the public.
However
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,
this
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ever-increasing method of influencing customers is a detrimental progression.
Submitted by tah7sin on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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