In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is a common scenario at present that
companies
make
such
ads where they highlight that their items are unique. The primary reason for
this
is to attract the market, and I think
this
is detrimental progress because
this
marketing technique can mislead buyers. First of all,
companies
have been using
this
marketing strategy to influence consumers to buy their manufactured goods. Customers get attracted to the latest new
products
because they find them distinctive and valuable.
As a result
, they decide to buy them, thinking that the
item
is worth buying.
For instance
, advertising an
item
as a unique product often creates hype among people, resulting in high sales of that individual
item
.
Therefore
, marketing items based on their uniqueness is the path to making a lead in the marketplace.
Additionally
, business organizations have a lucrative mindset because they try to profit by selling their goods to the public at any cost. So, they promote their
products
in the market in
such
a way that customers have
this
misbelief that the product is worth having, and they describe it as a unique
item
, even if similar types of
products
are already available.
Moreover
,
this
magnetic way of promoting
products
creates confusion among buyers about whether to purchase the
item
or not.
For example
, people, when they encounter
this
type of ad, cannot control their instincts to buy the product displayed in the ad.
Hence
, it is evident that the increasing number of these marketing strategies in the industry is a negative development. In conclusion, advertising an
item
by calling them one of a kind is a popular way for
companies
to promote their
products
.
Companies
mainly do
this
practice to gain attention from the public.
However
,
this
ever-increasing method of influencing customers is a detrimental progression.
Submitted by tah7sin on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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