Successful companies use advertisement to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for the society?

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Advertising is an indispensable tool for successful companies aiming to boost sales and expand their market presence. The
effectiveness
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of an
advertisement
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lies in its ability to captivate the target audience and influence consumer
behavior
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behaviour
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.
While
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advertisements
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play a significant role in the business world, their impact on
society
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remains a subject of debate.
This
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essay will explore the key factors that contribute to an
advertisement
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's
effectiveness
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and present arguments both for and against its influence on
society
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. An
advertisement
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's
effectiveness
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relies on various essential elements.
Firstly
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, the emotional appeal of an
advertisement
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is crucial. Emotionally resonant
advertisements
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can establish a strong connection with
consumers
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, leading to increased brand loyalty and higher sales.
Secondly
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, a clear and concise message is vital. A well-crafted
advertisement
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should effectively convey the product's benefits and unique selling points, leaving no room for confusion.
Additionally
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, strategic placement on different platforms,
such
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as social media, television, and billboards, enhances visibility and maximizes its reach to potential
consumers
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. Effective advertising can have both positive and negative effects on
society
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. On the one hand, advertising plays a pivotal role in raising awareness about social issues, promoting charitable causes, and encouraging environmentally responsible
behavior
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behaviour
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. Public service announcements and campaigns supported by
advertisements
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can educate and mobilize the masses for the greater good.
On the other hand
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, critics argue that manipulative advertising can exploit
consumers
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, leading to impulsive purchases based on false expectations.
Moreover
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, the constant exposure to
advertisements
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may contribute to a materialistic culture, wherein possessions are prioritized over genuine experiences and well-being. In conclusion, the
effectiveness
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of advertising lies in its emotional appeal, clarity of message, and strategic placement.
While
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advertising is essential for businesses to thrive, its impact on
society
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is complex. Responsible advertising can bring about positive changes by raising awareness and encouraging responsible
behavior
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behaviour
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.
However
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, it is crucial to address concerns related to manipulative advertising to ensure it does not exploit
consumers
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and contribute to a materialistic
society
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. Striking a balance between business interests and societal well-being is vital for
a
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apply
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harmonious coexistence.
Submitted by Sonia Kougioni on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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