Successful companies use advertisement to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for the society?

#companies #advertisement #sales #society

Advertising is an indispensable tool for successful companies aiming to boost sales and expand their market presence. The

effectiveness

of an

lies in its ability to captivate the target audience and influence consumer

behavior

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behaviour

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While

advertisements

play a significant role in the business world, their impact on

society

remains a subject of debate.

This

essay will explore the key factors that contribute to an

effectiveness

and present arguments both for and against its influence on

society

. An

effectiveness

relies on various essential elements.

Firstly

, the emotional appeal of an

is crucial. Emotionally resonant

advertisements

can establish a strong connection with

consumers

, leading to increased brand loyalty and higher sales.

Secondly

, a clear and concise message is vital. A well-crafted

should effectively convey the product's benefits and unique selling points, leaving no room for confusion.

Additionally

, strategic placement on different platforms,

such

as social media, television, and billboards, enhances visibility and maximizes its reach to potential

consumers

. Effective advertising can have both positive and negative effects on

society

. On the one hand, advertising plays a pivotal role in raising awareness about social issues, promoting charitable causes, and encouraging environmentally responsible

behavior

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behaviour

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. Public service announcements and campaigns supported by

advertisements

can educate and mobilize the masses for the greater good.

On the other hand

, critics argue that manipulative advertising can exploit

consumers

, leading to impulsive purchases based on false expectations.

Moreover

, the constant exposure to

advertisements

may contribute to a materialistic culture, wherein possessions are prioritized over genuine experiences and well-being. In conclusion, the

effectiveness

of advertising lies in its emotional appeal, clarity of message, and strategic placement.

While

advertising is essential for businesses to thrive, its impact on

society

is complex. Responsible advertising can bring about positive changes by raising awareness and encouraging responsible

behavior

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behaviour

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However

, it is crucial to address concerns related to manipulative advertising to ensure it does not exploit

consumers

and contribute to a materialistic

society

. Striking a balance between business interests and societal well-being is vital for

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harmonious coexistence.

Submitted by Sonia Kougioni on Sun Jul 30 2023

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

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9Linking words
meeting the goal of 7 or more
5Word repetition
meeting the goal of 3 or fewer
4Grammar mistakes
 

4 paragraphs

338 words

5.50

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

6.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

🚀 Prepare for IELTS writing section today!

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Successful companies use advertisement to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for the society?

Fully explain your ideas

Some people believe that technology causes more problems for modern society than it solves. To what extent do you agree or disagree?

Your colleague recently gave you a book. You had a presentation, and this book helped you in the presentation. Write a letter to your colleague. In your letter, • tell the topic of your presentation • why the presentation was important for you • how the book helped you in presentation

Some people believe that all wild animals should be protected. Others say that few wild animals should be protected instead. Discuss both views and give your opinion.

Some people enjoy change and look forward to new experiences. Others like their lives to remain the same and do not like any changes. Discuss both views and give your opinion.

As major cities around the world are growing, so are their problems. What are these problems for young people living in cities? What are possible solutions for these problems?