Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

For as long as businesses have existed, advertisements have been used by them to persuade

consumers

to purchase their products or services.

While

some feel that

commercials

do not have any influence on customers, I agree with those who believe that they still play an important role in the decision-making process. On the one hand, some people believe that advertising is no longer effective for two major reasons.

First,

It is claimed that the general public has been bombarded with all types of adverts and,

consequently

, finds them pretty repetitive, tedious and monotonous.

Therefore

, they tend not to be influenced by what they see.

Moreover

, with the advent of the internet, customers have become wiser when they make their final decisions.

This

is mainly because it is easy to access a wealth of information including reviews of almost any product.

As a result

of

this

transparent information,

consumers

are less likely to be influenced by adverts.

However

, I side with those who believe that

commercials

still have a huge impact on buyers. Studies have shown that

consumers

are influenced subconsciously by advertising that they see on a regular basis.

This

means that even when

consumers

do not have any particular interest in a certain product, they are still impacted by its advertising if they are exposed to it frequently.

As a result

, they are more likely to purchase

this

product over its competitors when they have the need for it.

Additionally

, I feel that advertisers are extremely good at exploiting

consumers

.

For example

, goods are often endorsed by celebrities,

such

as famous sportspeople.

As a consequence

, fans are much more likely to buy the products promoted by their idols. In conclusion,

although

people may find advertising dull and boring, the subconscious impact of

commercials

and celebrity endorsements still affects their buying decisions.

Therefore

, on balance, I believe that

consumers

are still significantly influenced by

commercials

.