Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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In
this
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modern era, individuals are more influenced to buy
products
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through various kinds of advertising
instead
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of considering their real needs. So, I strongly agree with
this
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statement and will discuss it in the forthcoming paragraphs.
Firstly
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, advertising leads people to buy various goods through the information available and the way in which the
products
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are demonstrated, which captivates consumers into buying unnecessary things.
For example
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, Smart T.V. sales have seen the highest growth
due to
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the new features, which require only stable internet access to surf the television.
However
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,
instead
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of
this
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, on mobile
phones
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,phones
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same
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the same
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function can be easily accessible with low maintenance,
while
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people want to show their wealthy lifestyle, which results in the purchase of unwanted items.
Secondly
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, marketing by
the
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apply
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famous celebrities and even social media influencers contributes majorly
in
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to
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vending of caution
products
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. The fan followers blindly follow their
favorite
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favourite
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idol and purchase the items no matter whether it is appropriate
according to
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their age category or not.
For example
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, In India, the renowned Bollywood actors Shahrukh Khan, Ajay Devgan and Akshay Kumar are the brand ambassadors for “Gutkha” known as “Vimal Elaichi” which contains harmful ingredients and are not suitable for youth still many are addicted to it and suffer from
life-threatening
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a life-threatening
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illness called Cancer. In conclusion, advertising plays a crucial role in people’s lives as they get carried away by it, which results in the sale of
products
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which/that are unwanted.
In addition
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, digital and social media advertising of the consumer’s items just get pops up in the notification bar, lead leading to buying extra things, and individuals will stop considering their needs as
first
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their first
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priority.
Submitted by pooja22nov on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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