The tendency of human beings to copy one another is shown in popularity of areas such as fashion and consumer goods. To what extent do you agree?

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Generation of new ideas and getting acceptance by its consumer is a very tough business. All businesses hire an eminent person to promote their
product
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. Consumers have the nature of imitating their champions, their idols - a tendency to copy their lifestyle and the products they use in adverts. I completely agree with the statement. In
this
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essay, we will elucidate with relevant examples.
Firstly
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, we will talk about the
fashion
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industry. Whenever designers have to showcase their products, they arrange a
fashion
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show.
Moreover
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, they
also
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provide clothes to famous celebs free of cost for promotion. All the public who follows their respective renowned star tries to imitate their clothes and
fashion
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accessories. It is how advertisement works in the
fashion
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world.
For instance
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, Manish Malhotra's wedding wear has high demand in India. Manish
also
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gives his designer clothes to almost all celebs, just like that, and expects them to tag him in their story.
Furthermore
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, In consumer goods, the same strategy is implemented. Hire famous personalities and let them run the advertisement on different media channels. People following them will talk about the
product
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and might get convinced to buy the
product
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,
hence
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ending up copying their idol.
For instance
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, always a trending person will be seen in most of the advertisements.
This
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is because people will discuss more on the
product
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,
hence
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hefty profits. In conclusion, we have discussed why and how imitating the behaviour of humans works. I completely agree with the statement mentioned above.
Fashion
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and consumer goods are the two sectors with similar promotion practices. Hiring a prominent famous celebrity and promoting the
product
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using them is a smart way of promoting goods.
Submitted by sameersharma.canada on

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Topic Vocabulary:
  • conform
  • social norms
  • evolutionary psychology
  • survival
  • advertising
  • influencer marketing
  • celebrity endorsements
  • trends
  • followers
  • psychological comfort
  • social ostracism
  • mass production
  • high-end fashion
  • uniformity
  • cultural homogenization
  • globalization
  • media
  • spread
  • affordable
  • imitate
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