Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree?

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Many people think that the main purpose of advertisement is to push the sale of items that
consumers
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do not have a demand for. Despite the potential downside of commercials, I strongly disagree with the statement given believing that product marketing has many other important roles nowadays. From my point of view,
instead
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of merely trying to lure people into buying unnecessary items, advertising plays an essential part in introducing new
products
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to the market and capturing the customer’s demands.
Firstly
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, marketing will help raise awareness for new product launches, by getting potential customers exposed to the
products
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continually.
Then
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, when the shoppers see these items in stores, they will have the intention to pick them for trial, which will bring new sources of revenue for companies.
Secondly
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, advertising will help the company create demands which link to the shopper’s concerns. The marketing department will do the research to define the latest trends or the needs of
consumers
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to create suitable content and attract them to the firm’s
products
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.
For example
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, back in the day, many people were scared of the chemicals in fabric conditioner
products
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that may harm their children’s skin. To capture these conscious
consumers
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, Unilever company advertised a sensitive product called Comfort for sensitive skin-friendly babies that was approved by Pasteur’s quality test. Thanks to advertising,
consumers
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can easily approach quality
products
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that truly meet their needs and wants. In conclusion, advertising is an effective tool not only for companies to bring more sales and create demands but
also
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allows
consumers
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to buy good
products
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that are suitable for their needs.
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task response
Ensure that the essay clearly addresses all parts of the task, presents a clear position, and supports the opinion with relevant examples and details.
coherence cohesion
There is a good overall structure, but some paragraphs lack clear topic sentences and may benefit from better transitions to improve coherence.

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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