In theie advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In recent years, companies have been trying to show their novelty via their advertisements with a great emphasis on the new features. In

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essay, I will explain the reasons behind

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action and I will delineate its positive or negative impacts. Indicating the novelty will influence new

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and create a new need. Introducing a new feature or a new product will affect people, who previously did not notice the old consumer.

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, the final sale can be boosted since there will be more consumers, who are interested in buying. More important than

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, new features can produce a new demand. In

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case, marketing agents will bold the added traits to the old products in order to display a completely new machine, which is suitable for the new need.

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,

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I had a hair dryer, I bought a modern one, which can straighten and wave my hair with a replaceable head. Because

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the modern one seemed more practical to me.

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phenomenon has positive and negative impacts on individuals. As for the positive effect, it surely helps companies since they can increase their revenue and

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they can invest more money in future innovations.

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businesses can mitigate their total sales,

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action will influence consumers negatively. In

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case, the behaviour of

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will deteriorate that they think that it is urgent to have the new machines, that they are barely going to use them later.

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,

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behaviour will cause a financial burden on an individual's income.

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, my mom bought too many cooking tools

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, she put most of them in the basement and did not use them. In conclusion, businesses try to level up their revenue via new

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and new needs and I believe that it is a negative development since people are constantly targeted to purchase new products.