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Band 8

In their advertisements, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#advertisements #business #emphasise #products #development
It cannot be denied that to some extent many
companies
 in the contemporary market try to promote their
products
 and services as new. I am of the view that competition is one of the major causes of
this
 trend and I think it is a kind of positive development. Generally speaking, there are two main reasons why business owners try to establish their
products
 as new and unique.
Firstly
, they try to attract young customers.
For instance
, young individuals always try to experience new
products
 and modern facilities. So
companies
 consciously re-brand their
products
 as new ones. It's a part of their marketing strategy.
Secondly
, in
this
 very era of globalization, people have access to the Internet.
As a result
, individuals can easily learn a lot about the different kinds of
products
 from foreign markets. It is a threat to local
companies
.
For
this
 reason, maybe local business owners introduce their
products
such
 as fizzy drinks, and kitchen gadgets as new and significant though most of the time these are overstatements and gimmicks. From a particular point of view, I think
this
 is a positive development for industries. First of all, in
this
 era of social media and YouTube, there are so many vloggers and online influencers who regularly review
products
 on their pages. If a company declares a product as new, it should provide sufficient documents and information to support its claim.
Otherwise
, social media reviewers or even regular online netizens can criticize negatively.
As a result
, the company could lose their face value and people could boycott its product.
This
 scenario helps
companies
 to become more genuine.
Furthermore
, when most
companies
 try to launch new
products
 it will increase healthy competition in the market. Consumers can get benefit from
this
such
 as they can get a new and fresh product
as well as
 new offers. In conclusion, I want to say that if
companies
 do not improve the quality of their
products
, only marketing gimmicks
such
 as branding
products
 as new will not help them as a whole.
Submitted by nfs74065 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • novelty-seeking behavior
  • saturated market
  • unique value proposition
  • continual improvement
  • unnecessary consumerism
  • environmental damage
  • unrealistic expectations
  • throwaway culture
  • technological advancement
  • innovation and creativity
  • differentiate
  • foster
  • exacerbate
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