In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is true that, in the modern era, lots of

businesses

often focus people's attention on the innovation of their

products

in their advertisements.

This

practice can be attributed to a number of reasons and I am personally of the opinion that

this

trend will likely be a positive

development

. There are two primary reasons associated with

this

phenomenon.

Firstly

, by pointing up the value of new features of their

products

,

businesses

could attract more consumers, and

as a result

, they could generate more profits.

This

can be exemplified in the case of smartphones, as every year, brands in

this

field always come up with new versions of their

products

, and they often state that new smartphones come with new technologies and added features

such

as more camera lenses or new chipsets for better performance.

Consequently

, buyers, especially those finding up-to-date

products

tend to pay for them. The second reason can be ascribed to the competitiveness between companies in the same industry. One business may compete with another by introducing and spotlighting its innovation and

this

is true in terms of

development

as companies always seek to be the leading one in their field. From my point of view,

such

a practice like

this

is definitely a positive

development

. As a matter of fact, all of these actions are a part of competition between the suppliers which eventually is crucial to not just the growth of the company itself, but

also

that of the economy as well.

In addition

, rivalry among

businesses

would allow various choices for consumers, as more upgraded

products

are released every year, people would have more options to find the perfect product that meets their requirements the most. In conclusion,

this

practice is a result of competitiveness and financial purposes among

businesses

.

Furthermore

, I am inclined to the view that

this

is a beneficial

development

.