In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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It is true that, in the modern era, lots of
businesses
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often focus people's attention on the innovation of their
products
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in their advertisements.
This
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practice can be attributed to a number of reasons and I am personally of the opinion that
this
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trend will likely be a positive
development
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. There are two primary reasons associated with
this
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phenomenon.
Firstly
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, by pointing up the value of new features of their
products
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,
businesses
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could attract more consumers, and
as a result
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, they could generate more profits.
This
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can be exemplified in the case of smartphones, as every year, brands in
this
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field always come up with new versions of their
products
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, and they often state that new smartphones come with new technologies and added features
such
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as more camera lenses or new chipsets for better performance.
Consequently
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, buyers, especially those finding up-to-date
products
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tend to pay for them. The second reason can be ascribed to the competitiveness between companies in the same industry. One business may compete with another by introducing and spotlighting its innovation and
this
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is true in terms of
development
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as companies always seek to be the leading one in their field. From my point of view,
such
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a practice like
this
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is definitely a positive
development
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. As a matter of fact, all of these actions are a part of competition between the suppliers which eventually is crucial to not just the growth of the company itself, but
also
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that of the economy as well.
In addition
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, rivalry among
businesses
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would allow various choices for consumers, as more upgraded
products
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are released every year, people would have more options to find the perfect product that meets their requirements the most. In conclusion,
this
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practice is a result of competitiveness and financial purposes among
businesses
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.
Furthermore
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, I am inclined to the view that
this
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is a beneficial
development
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.
Submitted by Phạm Hải Anh on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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