In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In
this
day,
companies
commonly advertise their products by emphasizing the
product
as a new thing in
this
world. From my perspective,
this
is a positive development because I believe that
businesses
want to show off their products' value. In
this
particular essay,
this
issue will be discussed. In fact, competition among industries to market their
product
is a never-ending life.
However
, in
this
era, emphasizing a company’s
product
as a new
product
in some
way
is a part of the new
strategy
that
companies
usually use to advertise their
product
.
This
strategy
can lead to positive development because when
businesses
show their
product
as a new thing in some
way
. It can persuade potential
customers
to buy the
product
by psychological methods.
According to
some research about the psychology of
customers
, there is a behaviour of
customers
who tend to purchase something new, as they do not want to be the same as others or they just want to be the first customer who owns the
product
.
Additionally
, it
also
can build a new value for the
businesses
about the
product
and
companies
themselves. When a business advertises or introduces its
product
by highlighting its
product
as a new
product
in some
way
, it is able to add unique selling points to the
product
and even can give a new image as a pioneer to the audiences. To illustrate, when a company introduces their
product
differently from others, other strengths show as a new
product
on that day.
This
situation can give audiences perspective about how valuable
this
product
is, and some of them will opine the company as a pioneer because they introduce and advertise a
product
that never existed before. To summarize, I completely believe that the
strategy
from
companies
to promote their
product
as new in some
way
through advertising is a positive development. It is because ,through
this
strategy
, it can persuade target
customers
to buy the
product
through psychologic.
In addition
, it can give a positive image to the
businesses
by the customer.
Submitted by zakiyaartanti19 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: