In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In
this
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day,
companies
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commonly advertise their products by emphasizing the
product
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as a new thing in
this
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world. From my perspective,
this
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is a positive development because I believe that
businesses
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want to show off their products' value. In
this
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particular essay,
this
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issue will be discussed. In fact, competition among industries to market their
product
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is a never-ending life.
However
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, in
this
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era, emphasizing a company’s
product
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as a new
product
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in some
way
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is a part of the new
strategy
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that
companies
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usually use to advertise their
product
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.
This
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strategy
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can lead to positive development because when
businesses
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show their
product
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as a new thing in some
way
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. It can persuade potential
customers
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to buy the
product
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by psychological methods.
According to
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some research about the psychology of
customers
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, there is a behaviour of
customers
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who tend to purchase something new, as they do not want to be the same as others or they just want to be the first customer who owns the
product
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.
Additionally
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, it
also
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can build a new value for the
businesses
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about the
product
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and
companies
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themselves. When a business advertises or introduces its
product
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by highlighting its
product
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as a new
product
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in some
way
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, it is able to add unique selling points to the
product
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and even can give a new image as a pioneer to the audiences. To illustrate, when a company introduces their
product
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differently from others, other strengths show as a new
product
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on that day.
This
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situation can give audiences perspective about how valuable
this
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product
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is, and some of them will opine the company as a pioneer because they introduce and advertise a
product
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that never existed before. To summarize, I completely believe that the
strategy
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from
companies
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to promote their
product
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as new in some
way
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through advertising is a positive development. It is because ,through
this
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strategy
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, it can persuade target
customers
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to buy the
product
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through psychologic.
In addition
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, it can give a positive image to the
businesses
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by the customer.
Submitted by zakiyaartanti19 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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