In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
In
this
day, companies
commonly advertise their products by emphasizing the product
as a new thing in this
world. From my perspective, this
is a positive development because I believe that businesses
want to show off their products' value. In this
particular essay, this
issue will be discussed.
In fact, competition among industries to market their product
is a never-ending life. However
, in this
era, emphasizing a company’s product
as a new product
in some way
is a part of the new strategy
that companies
usually use to advertise their product
. This
strategy
can lead to positive development because when businesses
show their product
as a new thing in some way
. It can persuade potential customers
to buy the product
by psychological methods. According to
some research about the psychology of customers
, there is a behaviour of customers
who tend to purchase something new, as they do not want to be the same as others or they just want to be the first customer who owns the product
.
Additionally
, it also
can build a new value for the businesses
about the product
and companies
themselves. When a business advertises or introduces its product
by highlighting its product
as a new product
in some way
, it is able to add unique selling points to the product
and even can give a new image as a pioneer to the audiences. To illustrate, when a company introduces their product
differently from others, other strengths show as a new product
on that day. This
situation can give audiences perspective about how valuable this
product
is, and some of them will opine the company as a pioneer because they introduce and advertise a product
that never existed before.
To summarize, I completely believe that the strategy
from companies
to promote their product
as new in some way
through advertising is a positive development. It is because ,through this
strategy
, it can persuade target customers
to buy the product
through psychologic. In addition
, it can give a positive image to the businesses
by the customer.Submitted by zakiyaartanti19 on
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Use cohesive linking words accurately and appropriately
Linking words are very important in your essay.
To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.
Almost every sentence in your essay should have a linking word of some sort.
In fact, the only sentences that can omit linking words are your background sentence and thesis.
Linking word examples:
- firstly
- secondly
- thirdly
- in additional
- moreover
- also
- for example
- for instance
- therefore
- however
- although
- even though
- despite