In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertisement plays an important role in marketing and companies advertise their
products
with different mottos. Recently, some businesses tend to show their goods have new features. In
this
essay, the reasons for
this
kind of advertising and its
effects
on both sellers and
customers
will be outlined I think, these methods have negative
effects
on marketing. Businesses use several methods to advertise their
products
and a number of companies try to introduce their goods as a new one which can be real or unreal. There are several reasons for
this
approach.
First,
companies always are in competition which provides a tough situation for them;
therefore
, they struggle constantly to show that their
products
are superior in comparison with others. So, they introduce new features that tempt
customers
. Another reason can be raising people's awareness. In fact, when new services go to market, individuals are able to know them and their details with advertising.
As a result
, after advertisement, individuals can find their needs.
On the other hand
, advertising showing new
products
has both negative and positive
effects
. To be more specific, from a negative point of view, the reveal of unreal subjects leads to misunderstanding of
customers
and they attempt to purchase
products
which are not associated with their demand. Constantly, people are likely to not pay attention to other
products
that are a threat to marketing. But, if advertising shows real facts, it would be helpful for
customers
and result in a positive effect on the satisfaction of clients and they can confide in other businesses.
To conclude
,
although
advertising is important for every business, in my opinion, if they show unreal subjects to attempt people for more sales, it would have harmful
effects
on marketing.
However
, in real advertisements, it is completely positive.
Submitted by mhshid on

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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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