IELTS Writing Correction Service /
Writing Samples /
Band 8

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
Advertisement plays an important role in marketing and companies advertise their
products
 with different mottos. Recently, some businesses tend to show their goods have new features. In
this
 essay, the reasons for
this
 kind of advertising and its
effects
 on both sellers and
customers
 will be outlined I think, these methods have negative
effects
 on marketing. Businesses use several methods to advertise their
products
 and a number of companies try to introduce their goods as a new one which can be real or unreal. There are several reasons for
this
 approach.
First,
companies always are in competition which provides a tough situation for them;
therefore
, they struggle constantly to show that their
products
 are superior in comparison with others. So, they introduce new features that tempt
customers
. Another reason can be raising people's awareness. In fact, when new services go to market, individuals are able to know them and their details with advertising.
As a result
, after advertisement, individuals can find their needs.
On the other hand
, advertising showing new
products
 has both negative and positive
effects
. To be more specific, from a negative point of view, the reveal of unreal subjects leads to misunderstanding of
customers
 and they attempt to purchase
products
 which are not associated with their demand. Constantly, people are likely to not pay attention to other
products
 that are a threat to marketing. But, if advertising shows real facts, it would be helpful for
customers
 and result in a positive effect on the satisfaction of clients and they can confide in other businesses.
To conclude
,
although
 advertising is important for every business, in my opinion, if they show unreal subjects to attempt people for more sales, it would have harmful
effects
 on marketing.
However
, in real advertisements, it is completely positive.
Submitted by mhshid on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: