In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Advertisement plays an important role in marketing and companies advertise their
products
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with different mottos. Recently, some businesses tend to show their goods have new features. In
this
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essay, the reasons for
this
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kind of advertising and its
effects
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on both sellers and
customers
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will be outlined I think, these methods have negative
effects
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on marketing. Businesses use several methods to advertise their
products
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and a number of companies try to introduce their goods as a new one which can be real or unreal. There are several reasons for
this
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approach.
First,
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companies always are in competition which provides a tough situation for them;
therefore
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, they struggle constantly to show that their
products
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are superior in comparison with others. So, they introduce new features that tempt
customers
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. Another reason can be raising people's awareness. In fact, when new services go to market, individuals are able to know them and their details with advertising.
As a result
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, after advertisement, individuals can find their needs.
On the other hand
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, advertising showing new
products
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has both negative and positive
effects
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. To be more specific, from a negative point of view, the reveal of unreal subjects leads to misunderstanding of
customers
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and they attempt to purchase
products
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which are not associated with their demand. Constantly, people are likely to not pay attention to other
products
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that are a threat to marketing. But, if advertising shows real facts, it would be helpful for
customers
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and result in a positive effect on the satisfaction of clients and they can confide in other businesses.
To conclude
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,
although
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advertising is important for every business, in my opinion, if they show unreal subjects to attempt people for more sales, it would have harmful
effects
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on marketing.
However
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, in real advertisements, it is completely positive.
Submitted by mhshid on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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