Write about the following topic: In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It can be seen in

society

that

businesses

and companies trying to sell their products through their advertising. Nowadays, the most popular approach among them is to show their product being new-fashioned in different aspects.

This

can happen

due to

many different reasons like demonstrating their innovation and encouraging

people

to buy it. In my opinion,

this

is a negative development because it's spread the consuming

culture

among members of

society

. These days there are many close-knit rivalries among different

businesses

. They are trying their best to compete with each other.

Consequently

, advertising plays a significant role in these competitions. A good advertisement can lead to a remarkably increased rate of the annual revenue for the business. Most of these

businesses

try to show their innovations and be new in some ways. There are many reasons behind it but the main reason is encouraging

people

to buy their product and showing them that it can make their lives more convenient for them.

For instance

, apple by making an advertisement with the statement "Think different" presents that its products are different from other similar

businesses

and price-worthy.

On the other hand

, the knock-on effect of these advertisements on

society

is growing the consuming

culture

.

However

, many critics believe that

this

culture

can be lucrative for

society

, I think

this

is not only a negative development but

also

there should be ongoing considerations for the effects of it.

Furthermore

, many

people

think about consuming

culture

as a therapy.

In contrast

, researchers found out 10 years ago that the capitalist societies which have the highest rate of consumers in different criteria, have the highest proportion of depression diagnoses among their

people

in the world. In a nutshell, advertising products for emphasising innovation has become popular among

businesses

.

However

,

this

may lead to an increase in their annual sale, In terms of my mind, it's a negative development because it makes consuming behaviour widespread among the public.