Write about the following topic: In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It can be seen in
society
that
businesses
and companies trying to sell their products through their advertising. Nowadays, the most popular approach among them is to show their product being new-fashioned in different aspects.
This
can happen
due to
many different reasons like demonstrating their innovation and encouraging
people
to buy it. In my opinion,
this
is a negative development because it's spread the consuming
culture
among members of
society
. These days there are many close-knit rivalries among different
businesses
. They are trying their best to compete with each other.
Consequently
, advertising plays a significant role in these competitions. A good advertisement can lead to a remarkably increased rate of the annual revenue for the business. Most of these
businesses
try to show their innovations and be new in some ways. There are many reasons behind it but the main reason is encouraging
people
to buy their product and showing them that it can make their lives more convenient for them.
For instance
, apple by making an advertisement with the statement "Think different" presents that its products are different from other similar
businesses
and price-worthy.
On the other hand
, the knock-on effect of these advertisements on
society
is growing the consuming
culture
.
However
, many critics believe that
this
culture
can be lucrative for
society
, I think
this
is not only a negative development but
also
there should be ongoing considerations for the effects of it.
Furthermore
, many
people
think about consuming
culture
as a therapy.
In contrast
, researchers found out 10 years ago that the capitalist societies which have the highest rate of consumers in different criteria, have the highest proportion of depression diagnoses among their
people
in the world. In a nutshell, advertising products for emphasising innovation has become popular among
businesses
.
However
,
this
may lead to an increase in their annual sale, In terms of my mind, it's a negative development because it makes consuming behaviour widespread among the public.
Submitted by hedoyeraisy on

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