In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In recent days, when making advertisements,

corporates

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corporations

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tend to reiterate the novelty of their goods. In my opinion, enterprises are prioritizing it as a measure of attracting consumer’s attention and promoting sales, and

this

trend has a negative impact on consumer behaviours.

To begin

with, emphasizing uniqueness is a feasible approach to get their products to stand out. Nowadays, with the rapid circulation of information, formulas and manufacturing techniques are no longer secrets. On the shelves, multitudes of homogeneous commodities are competing against each other, which makes it really difficult for consumers to select.

Furthermore

, advertising the freshness of the products makes them more conspicuous, as now they have the qualities which others lack, and it makes them special. In

this

practice, it is more likely that buyers notice the merchandise of that company and end up buying it.

In addition

to

this

, promoting innovation is

also

a means of meeting certain customers’ demands. These years, novelty serves as the goal a great many shoppers pursue, as it sometimes equals fashion, uniqueness and status, helping them be distinctive from others.

For example

, people love to choose eco-friendly items as it suits their idea of protecting the environment and differentiate them from those who don’t.

As a result

, emphasizing

this

can bring a lot of ardent supporters of the products. From my perspective, the drawbacks of

this

outweigh the benefits, as the uniqueness can never be of the same significance as the core characteristic of the merchandise.

Moreover

, users may be misled, caring too much about the new things the commodities have

instead

of the actual quality of them if the business promotes too much of the freshness.