In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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It is true that many business owners these days try to persuade the viewers about the novelty of their products through advertisements. In
this
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essay, I will discuss the effects of these adverts on individuals and the consequent results.
Overall
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, the manufacturers are all competing to gain the most of the market share by selling more products.
However
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, one method they utilise to convince individuals to purchase the goods is emphasizing the unique and new features of the product.
This
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way, they can make the advert more appealing to the viewer and be considered as an innovative producer in the viewer's opinion.
secondly
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,
this
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way they can persuade the customers that the product is required for them and could meet their needs
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therefore
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, therefore
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, they should buy it.
For example
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, an advertisement related to the cosmetic industry can be
injection
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injected
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into lips which makes them look more gorgeous by making them bigger. Many girls and teenagers rush to do lip augmentation. since they believe they need to do
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in order to look more beautiful.
on the other hand
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, I believe that these adverts can not lead to positive development since they are rarely based on truth and are more likely to be tricky.
Moreover
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, lots of exaggeration could be found in these ads which people become aware of and
this
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would be disruptive to the producer's reputation. In conclusion, advertising has created a competent atmosphere among businesses.
While
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the providers attempt to focus on the unique properties, it may sometimes contribute to negative development.
Submitted by golriiz23 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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