In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
In recent times, businesses often use advertisements to attract more
customers
. They always emphasize that their products stand out from the crowd and are novel. Having a unique and new feature in the advertisement of a product
is a strategy of marketing and branding to boost sales
and profit. In my opinion, it is mostly a negative development and can lead to false claims
.
To begin
with, every enterprise claims
that they have the best product
in the market. They create a positive impression on customers
to increase their market and revenue. To illustrate, I have seen a number of advertisements about supplements for weight loss on social media. All of them proclaim that their products have the best ingredients and something new that their counterparts do not have. They said that their product
is made with herbal ingredients (which is not supported by research) and claimed that you will gain weight loss by 5 kilos in one week. Clearly, this
is a marketing strategy to improve sales
and earnings.
Even though it can raise sales
and profit, in my opinion, it is regularly a negative development because the new features that the businesses advertise are nothing new in the true sense. It might be another version of the same product
with a change in appearance/look, flavour or ingredients and adding an amazing claim. For instance
, the same advertisement in the previous paragraph about supplements which can obtain weight loss by 5 kilos in one week makes a customer particularly those who are overweight or obese interested in that advertising. Nonetheless
, once they purchase the product
, they realize that the efficacy promised by the products is not as useful as those advertised. Therefore
, it will dupe customers
and lead to customer dissatisfaction and disappointment. Hence
, we have to be careful in advertisements which have overclaimsclaims
because it will lead to inappropriate Correct your spelling
overclaims
claims
.
In conclusion, the reason why enterprises emphasize that their product
is new and innovative is to improve their sales
and profit. Nevertheless
, it is a negative development since it can fraud customers
and lead to customer dissatisfaction because of false claims
.Submitted by nira.delina16 on
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