In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In recent times, businesses often use advertisements to attract more

customers

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. They always emphasize that their products stand out from the crowd and are novel. Having a unique and new feature in the advertisement of a

product

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is a strategy of marketing and branding to boost

sales

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and profit. In my opinion, it is mostly a negative development and can lead to false

claims

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To begin

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with, every enterprise

claims

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that they have the best

product

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in the market. They create a positive impression on

customers

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to increase their market and revenue. To illustrate, I have seen a number of advertisements about supplements for weight loss on social media. All of them proclaim that their products have the best ingredients and something new that their counterparts do not have. They said that their

product

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is made with herbal ingredients (which is not supported by research) and claimed that you will gain weight loss by 5 kilos in one week. Clearly,

this

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is a marketing strategy to improve

sales

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and earnings. Even though it can raise

sales

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and profit, in my opinion, it is regularly a negative development because the new features that the businesses advertise are nothing new in the true sense. It might be another version of the same

product

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with a change in appearance/look, flavour or ingredients and adding an amazing claim.

For instance

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, the same advertisement in the previous paragraph about supplements which can obtain weight loss by 5 kilos in one week makes a customer particularly those who are overweight or obese interested in that advertising.

Nonetheless

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, once they purchase the

product

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, they realize that the efficacy promised by the products is not as useful as those advertised.

Therefore

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, it will dupe

customers

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and lead to customer dissatisfaction and disappointment.

Hence

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, we have to be careful in advertisements which have

overclaimsclaims

Correct your spelling

overclaims

because it will lead to inappropriate

claims

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. In conclusion, the reason why enterprises emphasize that their

product

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is new and innovative is to improve their

sales

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and profit.

Nevertheless

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, it is a negative development since it can fraud

customers

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and lead to customer dissatisfaction because of false

claims

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nira.delina16

Oct 26, 2023

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task response

Ensure that all parts of the essay prompt are addressed and provide a clear stance on the issue.

coherence cohesion

Improve the structure by clearly stating the introduction and conclusion.

lexical resource

Expand your vocabulary and use more varied and precise language.

grammatical range

Review grammar rules and work on reducing errors in sentence structures.

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7
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

353 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Completing university education is thought by some to be the best way to get a good job. On the other hand, other people think that getting experince and developing soft skills is more important. Discuss both sides and give your opinion.

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For school children, their teachers have more influence on their intelligence and social development than their parents. To what extent do you agree or disagree?