Some people belive that advertising has a strong effect on a person's decision-making process. Other people believe that it has little or no real impact. Discuss both views and give your own opinion.

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debate that has been an issue of contention is whether or not advertisements can strongly influence
's decision on a particular product or service. To support
, a lot of
purchase things not because they have strong convictions but rather because of the level of exposure and awareness available . Again, the opposing side believes that an individual's perception of something stands irrespective of any possible external influence. Many
are patronising companies not because they know their goods or services are good, but because of the level of publicity that
companies have set in motion. As far as the purpose of the advertising sector is concerned, in sensitizing viewers of anything, the more contact had with
content, the more likely it is that notions and ideas are sold to consumers at the expense of their right to discern.
is why many companies like Indomie, are making huge profits from catchy jingles and children are forcing their parents to eat only Indomie not because it is particularly good for them, but only because they often come in contact with phrases like "Indomie good for you". It is not easy to force
into having an idea of something if they already have their own views. Once an individual sees that something works and the other does not,
nothing in the world can change
perception as they have the conviction that only what they believe is true . If someone decides that MTN is better than GLO and they have tested and seen
to be a fact, no level of publicity can change
ideology. In conclusion ,
it is true that buyers focus on buying things they are aware of as opposed to things they are sure of and a formed perception can never be changed, I think advertising influences
's awareness of a product but the decision to do something or not remains an autonomous right.
Submitted by annodunowo on

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coherence cohesion
The essay appears to be largely underdeveloped in terms of logical structure. Sentences and paragraphs should flow logically from one to the next. Employ the use of cohesive devices and paragraphing to ensure that ideas are linked clearly.
coherence cohesion
An introduction and conclusion are present; however, they lack clear thesis statements and conclusive summaries. Ensure that your introduction presents the topic and your position clearly, and that your conclusion effectively summarizes the points made without introducing new information.
coherence cohesion
Main points should be elaborated on with specific examples or evidence. Strengthen your argument by providing detailed instances where advertising has significantly affected consumer choices or, conversely, examples where advertising has had little impact.
task achievement
You have responded to the prompt, but the response could be more developed. Expand on your ideas to fully address all parts of the task. Consider exploring the reasons advertising can affect decision-making, and balance this by explaining why some people believe it does not have a strong effect.
task achievement
Ideas are somewhat clear but need to be developed more comprehensively. Each paragraph should include one clear main idea with supporting details that directly relate to the topic. Avoid diverting into general discussions that do not strengthen your argument.
task achievement
While you provided a few general examples, such as referencing Indomie, it would enhance your essay to include more specific, tangible examples to support your points. These could include statistical data, case studies, or notable advertising campaigns with documented effects on consumer behavior.

Fully explain your ideas

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • consumer awareness
  • targeted marketing
  • emotional appeal
  • impulsive purchases
  • pervasive
  • brand loyalty
  • perceived needs
  • discerning consumer
  • information overload
  • ad fatigue
  • skepticism
  • persuasive elements
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