In their advertising business nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#business #products #development

There is a growing trend in the business

market

where the majority of

companies

commonly highlight the novelty of their

products

in advertisements.

This

issue arises from the increasing number of identical

products

, leading to intense competition among them.

However

, in my opinion,

this

situation represents a positive development for several reasons. To start, the number of

companies

selling identical

products

has been rapidly increasing. To gain a competitive edge,

companies

are enhancing their product with modern

features

and emphasizing them in their publicity.

This

is essential as a marketing strategy, aiming to attract new buyers and retain loyal

customers

;

otherwise

companies

risk losing in the

market

competition. Take,

for instance

, Nokia, which failed to stay competitive in the mobile phone

market

due to

the resistance to smartphone evolution and ineffective marketing strategies. Subsequent to that, highlighting the novelty of a product as a marketing strategy in advertisements is a positive development because both

customers

and

companies

are having the benefits.

Customers

seek information about a product’s

features

before making a purchase. Simultaneously, for

companies

, heightened customer interest translates to increased profitability.

For example

, in the newest commercial video for the Samsung Galaxy S23 Ultra on

Youtube

Correct your spelling

YouTube

show examples

, the promotion starts with the tagline 'What's new?' before showcasing remarkable phone

features

like the vision booster and astrophotography.

This

strategic approach is particularly helpful for consumers actively seeking specific

features

, as evidenced by the enthusiastic responses in the comments section.

Consequently

this

method of publicity positively contributes to the advancement of the business sector. In conclusion, intense competition in the business

market

compels

companies

to promote their

products

through advertisements. I firmly believe that highlighting the novelty of their product in ads is a positive development for both

customers

and

companies

Submitted by e.warikar on Mon Dec 04 2023

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task response

Make sure to have a clear central thesis in the introduction that is consistently referred to throughout the essay.

task response

Ensure that each paragraph contains a central idea, backed up by supporting details or examples.

coherence and cohesion

Use a range of cohesive devices to link your ideas and sentences more naturally and fluently.

task response

Work on paraphrasing the question in your introduction to demonstrate a wide range of vocabulary.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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7Linking words
meeting the goal of 7 or more
5Word repetition
meeting the goal of 3 or fewer
1Grammar mistakes
 

4 paragraphs

289 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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In their advertising business nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Use a variety of complex and simple sentences

Essentional vocabulary list for IELTS Writing 7+

You recently attented a meeting at a hotel. When you returned home you found you had left some vital papers at the hotel. Write a letter to the manager or the hotel. -Explain the problem. -Say why the documents are vital . - Suggest a solution.

Many people believe that social networking sites have had a huge negative atibe impact on both individuals and society. To what extent do you agree.

Some people say that the best way to improve public health is by increasing the number of sports facilities. Others, however, say that this would have a little effect on public health, and that other measures are required. Discuss both views and give your own opinion.