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Band 6.5

In their advertising business nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#business #products #development
There is a growing trend in the business
market
 where the majority of
companies
 commonly highlight the novelty of their
products
 in advertisements.
This
 issue arises from the increasing number of identical
products
, leading to intense competition among them.
However
, in my opinion,
this
 situation represents a positive development for several reasons. To start, the number of
companies
 selling identical
products
 has been rapidly increasing. To gain a competitive edge,
companies
 are enhancing their product with modern
features
 and emphasizing them in their publicity.
This
 is essential as a marketing strategy, aiming to attract new buyers and retain loyal
customers
;
otherwise
,
companies
 risk losing in the
market
 competition. Take,
for instance
, Nokia, which failed to stay competitive in the mobile phone
market
due to
 the resistance to smartphone evolution and ineffective marketing strategies. Subsequent to that, highlighting the novelty of a product as a marketing strategy in advertisements is a positive development because both
customers
 and
companies
 are having the benefits.
Customers
 seek information about a product’s
features
 before making a purchase. Simultaneously, for
companies
, heightened customer interest translates to increased profitability.
For example
, in the newest commercial video for the Samsung Galaxy S23 Ultra on
Youtube
Correct your spelling
YouTube
show examples
, the promotion starts with the tagline 'What's new?' before showcasing remarkable phone
features
 like the vision booster and astrophotography.
This
 strategic approach is particularly helpful for consumers actively seeking specific
features
, as evidenced by the enthusiastic responses in the comments section.
Consequently
,
this
 method of publicity positively contributes to the advancement of the business sector. In conclusion, intense competition in the business
market
 compels
companies
 to promote their
products
 through advertisements. I firmly believe that highlighting the novelty of their product in ads is a positive development for both
customers
 and
companies
.
Submitted by e.warikar on

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task response
Make sure to have a clear central thesis in the introduction that is consistently referred to throughout the essay.
task response
Ensure that each paragraph contains a central idea, backed up by supporting details or examples.
coherence and cohesion
Use a range of cohesive devices to link your ideas and sentences more naturally and fluently.
task response
Work on paraphrasing the question in your introduction to demonstrate a wide range of vocabulary.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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