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Band 7

Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on children and should be banned. To what extent do you agree or disagree?

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Currently, there is a discussion regarding banning advertisements that are aimed at
children
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due to
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 arguments raised by some people about the negative
effects
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 caused by it. Despite the strong positive
effects
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 on the commercial or economic side, I agree that the large amount of advertising
that is
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 aimed at
children
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 should be banned because of the negative
effects
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. It is well known that
ads
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 are one of the most effective go-to-market strategies for a company to sell its products and advertising to
children
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 directly is another great way to increase sales.
While
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 some companies could reach their target audiences directly, others have a challenge of difference between the user and the customer, where in
this
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 case the
children
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 do not have buying power. By showing the products directly to the
children
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 directly, many companies could trigger a chain of reactions where
children
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 would ask their parent or guardian to buy them the product.
Furthermore
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, an independent study in Europe
also
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 proved
this
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 marketing technique is effective in increasing product penetration by up to 85%
in addition
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 to reducing operational costs by 50%.
However
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, high exposure to the
ads
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 would affect the development of
children
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 badly. In the state where their brain cannot differentiate good from bad,
this
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 activity could impact the future of
children
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's psychology by increasing the hunger for products that they don't really need.
Additionally
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,
this
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 would
also
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 start the buying behaviour that would lead to a bad consumerism lifestyle in the long run if the parent could not control it as soon as possible. From the same independent study, the data showed that the combination of direct
ads
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 to the
children
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 and spoiling by parents, not only proved the stated arguments above, but
also
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 listed other negative
effects
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such
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 as exposure to sexual or adult contents, high level of envies to others, broken homes, and etc. In conclusion,
while
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ads
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 for
children
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 is a great strategy for companies to pump their sales number,
this
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 causes more harm for
children
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 and their families .
Therefore
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, a new regulation for banning
this
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 sales technique is needed to save future generations.

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coherence cohesion
Ensure there is a clear logical sequence throughout the essay. Develop ideas fully and use paragraphing to enhance the clarity of argument progression.
task achievement
Present a clear position on the issue with well-developed responses to the task. Include a mix of general assertions and specific examples or data to support your main points.
Topic Vocabulary:
  • Targeted advertising
  • Psychological development
  • Artificial needs
  • Unhealthy eating habits
  • Materialism
  • Consumerism
  • Parental responsibility
  • Critical thinking
  • Informative content
  • Economic implications
  • Revenue generation
  • Content creation
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