Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on children and should be banned. To what extent do you agree or disagree?

Currently, there is a discussion regarding banning advertisements that are aimed at

children

due to

arguments raised by some people about the negative

effects

caused by it. Despite the strong positive

effects

on the commercial or economic side, I agree that the large amount of advertising

that is

aimed at

children

should be banned because of the negative

effects

. It is well known that

ads

are one of the most effective go-to-market strategies for a company to sell its products and advertising to

children

directly is another great way to increase sales.

While

some companies could reach their target audiences directly, others have a challenge of difference between the user and the customer, where in

this

case the

children

do not have buying power. By showing the products directly to the

children

directly, many companies could trigger a chain of reactions where

children

would ask their parent or guardian to buy them the product.

Furthermore

, an independent study in Europe

also

proved

this

marketing technique is effective in increasing product penetration by up to 85%

in addition

to reducing operational costs by 50%.

However

, high exposure to the

ads

would affect the development of

children

badly. In the state where their brain cannot differentiate good from bad,

this

activity could impact the future of

children

's psychology by increasing the hunger for products that they don't really need.

Additionally

,

this

would

also

start the buying behaviour that would lead to a bad consumerism lifestyle in the long run if the parent could not control it as soon as possible. From the same independent study, the data showed that the combination of direct

ads

to the

children

and spoiling by parents, not only proved the stated arguments above, but

also

listed other negative

effects

such

as exposure to sexual or adult contents, high level of envies to others, broken homes, and etc. In conclusion,

while

ads

for

children

is a great strategy for companies to pump their sales number,

this

causes more harm for

children

and their families .

Therefore

, a new regulation for banning

this

sales technique is needed to save future generations.