In their advertising, businesses nowadays usually emphasise that their products are new in some way Why is this? do you think it is a positive or a negative development?

Today business owners focus on marketing their

products

as new or special in some way.

That is

because they want to convince the consumer that their

products

are one of a kind. Personally, I believe that

this

method of advertising is a negative point because they are deceiving the

customers

. To commence with, businesses are selling a brand, not a product. In more

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, they want to persuade the audience that their

products

can provide something special that no other brand can offer.

This

will lead to them creating some kind of monopoly over the market so that they can increase their

prices

when they actually manage to collect a large number of

customers

. If they marketed their

products

at high

prices

and without focusing on the idea that they have no alternatives, they would not achieve high sales. In my opinion, it is unethical

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business owners to use their

customers

.

This

will result in people buying

products

because they think they need them but in fact, there may be cheaper alternatives everywhere.

As a result

, the consumers may not believe if someone tells them that there are other brands that are less famous but can provide the same value or even more in relation to their

prices

. In conclusion, not only companies are using their

customers

to gain more money but

also

they are doing that in a manipulative way by convincing them first that their

products

are irreplaceable and

then

increasing their

prices

which can create financial burdens on many people.

Moreover

, I believe that

this

method of advertising is unprofessional and that it should be modified.